| Class Description: |
035 - Advertising, Business & Retail Services
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| Goods & Services: |
Business data analysis services in the field of e-sports and entertainment; Business consultancy services in the fields of digital marketing and marketing strategy, and audience behaviour and trends; Analysing and compiling business information; Analysing and compiling data for measuring the performance of advertising campaigns; Promoting the goods and services of others; Promotion services related to entertainment and e-sports events and competitions; Providing a database featuring advertising data and audience data for multimedia streaming content; Providing reports, data, statistics, and analytics related to audience measurement, audience data, and audience viewership, participation and demographics; Virtual retail store services, namely, online retail store services in a virtual environment featuring virtual and non-virtual apparel goods; Virtual retail store services featuring virtual goods, namely, avatars, characters, environments, structures, props, furniture, vehicles, weapons, tools, toys, emotes, and gestures for use in online virtual worlds; Advisory, consultancy and information services related to all of the aforesaid. |
| Class Description: |
038 - Communications Services
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| Goods & Services: |
Providing access to an online virtual environment for watching entertainment and e-sports events and competitions; Video streaming of entertainment and e-sports events and competitions; Transmission of videos, movies, pictures, images, text, photos, user-generated content, audio content, and information via the internet; Providing online forums and instant messaging services for communication in relation to entertainment and e-sports events and competitions; Transmission of digital files for use in virtual environments and augmented reality environments; Providing access to an online virtual community; Digital communications services, namely, transmission and delivery of entertainment and e-sports events and competitions via the internet; Advisory, consultancy and information services related to all of the aforesaid. |
| Class Description: |
041 - Education and Entertainment Services
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| Goods & Services: |
Entertainment in the nature of entertainment and e-sports events and competitions; Entertainment services, namely, providing an on-line virtual environment for watching entertainment and e-sports events and competitions; Entertainment services, namely, providing temporary use of non-downloadable interactive software for viewing entertainment and e-sports events and competitions; Entertainment services, namely, providing online, non-downloadable virtual stadiums for watching entertainment and e-sports events and competitions; Providing virtual facilities for watching entertainment and e-sports events and competitions, and through which users can interact with one another; Providing online entertainment information; Entertainment information; Arranging, organising, conducting, and hosting virtual social entertainment and e-sports events; Booking services for entertainment and e-sports events and competitions; Hosting online facilities for conducting interactive discussions; Online non-downloadable publication services related to entertainment and e-sports; Providing online non-downloadable image files featuring avatars, digital skins, digital art, animated and non-animated designs, and digital overlays for use in virtual environments created for entertainment purposes; Advisory, consultancy and information services related to all of the aforesaid. |
| Class Description: |
042 - Computer & Software Services & Scientific Services
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| Goods & Services: |
Software as a service (SaaS) services featuring software that enables users to watch entertainment and e-sports events and competitions, and for users to interact with each other; Software as a service (SaaS) services featuring software for hosting, designing, creating, developing, maintaining, and update virtual environments; Software as a service (SaaS) services featuring software for analysing and monitoring audience data and audience viewership, participation and demographics; Software as a service (SaaS) services featuring software for use in virtual reality and augmented reality environments for creating avatars, digital skins, digital art, animated and non-animated designs, and digital overlays for use in virtual environments; Platform as a services (PaaS) services featuring software that enables users to watch live entertainment and e-sports events and competitions, and for users to interact with each other; Platform as a services (PaaS) services featuring software for hosting, designing, creating, developing, maintaining, and update virtual environments; Platform as a services (PaaS) services featuring software for analysing and monitoring audience data and audience viewership, participation and demographics; Platform as a services (PaaS) services featuring software for use in virtual reality and augmented reality environments for creating avatars, digital skins, digital art, animated and non-animated designs, and digital overlays for use in virtual environments; Providing a website featuring temporary use of non-downloadable software for hosting entertainment and e-sports events and competitions, video conferencing and messaging with multiple simultaneous users in virtual environments, and digital content sharing between users in virtual environments; Providing temporary use of online non-downloadable software for creating, modifying, and sharing image files of virtual goods; Designing, creating, maintaining, developing, updating, and hosting virtual stadiums through which users can watch and engage in entertainment and e-sports events; Computer services, namely, hosting a virtual environment which allows users to watch entertainment and e-sports events and competitions, create and design avatars and digital skins, and communicate with other users; Collection, analysis and reporting of data concerning usage and performance of software, applications, websites, virtual worlds and audio visual content of others; Providing temporary use of online non-downloadable software for viewing and analysing advertising data, audience data, and audience viewership, participation and demographics for multimedia streaming content; Providing a website featuring online non-downloadable software that enables users to design, create, develop, maintain, host, and update virtual environments; Advisory, consultancy and information services related to all of the aforesaid. |
| Class Description: |
009 - Computer & Software Products & Electrical & Scientific Products
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| Goods & Services: |
Downloadable virtual reality software; Downloadable augmented reality software; Downloadable software for watching entertainment and e-sports events and competitions; Downloadable virtual reality and augmented reality software for watching entertainment and e-sports events and competitions; Downloadable virtual reality and augmented reality software that allows users to create and personalise avatars, communicate and socialise with other users and watch entertainment and e-sports events and competitions; Downloadable software that allows users to create and personalise avatars, communicate and socialise with other users and watch entertainment and e-sports events and competitions; Downloadable software for social networking services via the internet; Downloadable computer software to enable virtual reality and augmented reality viewing of environments; Downloadable computer software for providing an all-around view of virtual environments; Downloadable image files featuring avatars, digital skins, digital art, animated and non-animated designs, and digital overlays for use in virtual environments; Downloadable software that allows users to access virtual environments and the metaverse; Downloadable virtual goods, namely, virtual clothing, footwear, headwear, eyewear, works of art, paintings, bags and toys for use in virtual environments; Downloadable publications related to e-sports and entertainment. |