Why Trademark Search is important?
If you have a great idea for a brand or logo, that is exciting. But how do you know whether the mark (or logo) is available? US law gives rights to those who actually use the mark in commerce first, whether or not they ever register. This is called a common-law trademark. If the mark is registered by the USPTO, then it is a federally-registered trademark (and you can use the ® symbol).
If you fail to do a search, you could end up using a trademark only to discover after a large investment that someone else is already using that mark or something similar enough to pose a conflict.
This conflict is referred to as a likelihood of confusion
and if your mark is similar enough to a competitor's mark to potentially confuse a consumer, then this is considered to be infringement.
If you are infringing on someone else's mark, then you would need to change your mark. This could be a very costly mistake if you’ve already invested in advertising, product packaging, and establishing your brand in the marketplace.
Your first step should be doing a trademark clearance search
Avoid brand duplication. Once you've compiled a list of possible names, take the time to check whether they are already in use (or ask your attorney to do so) before you go any further.
You don't want to spend time building a brand (and falling in love with a name) if you'll be legally barred from using it.
Don't despair: Even though millions of trademarks have already been granted, it is still possible to
find a name that no one else has claimed (or at least claimed in your state or in your specific field of business).
Selecting a unique name can dramatically increase your chances that the name will
be available for you to use. And the process of securing a trademark on a unique name will be easier.
Trademarkia is the largest free trademark search engine. Using Trademarkia, you can do quick trademark search in multiple countries for free.
Trademarkia is the largest free trademark search engine. Register a trademark now to protect your name, slogan, or logo.