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Frequently Asked Questions

What is a wordmark and how is it used in a company's branding?

A wordmark is a unique text-only typographic treatment of a company's name, designed to be a distinctive and memorable identifier. It's a type of logo that uses stylized text to evoke an image of the product or service, such as the iconic Coca-Cola script. Wordmarks are different from other logos in that they are purely text-based, with no additional images or graphics. Examples of well-known wordmarks include FedEx and Google. Wordmarks play a crucial role in a company's branding strategy. They not only create a recognizable image but also ensure the company's name maintains a significant presence. This makes them highly effective for branding, and they are increasingly becoming the standard in logo design. However, it's important to note that wordmarks can also lead to confusion if they are too similar to existing ones. For example, if a wordmark evokes the same image as a pictorial depiction already in use, it could be deemed confusingly similar and potentially refused. This was the case with a shoe company that used a lion's head silhouette with the letter L for their logo, which was ruled to be too similar to a wordmark lion used by another shoe company.

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