ZAN BEER LA NO.1 ZAN BEER

Description of Design Search

The mark consists of stylized wording of "ZAN BEER" and a designed logo consisting of the wording "LA NO.1 ZAN BEER" with a smiling bear holding a beer mug in his left hand while leaning on a wooden keg with his right arm resting on the top of the keg and his right leg crossed over his left foot. Each letter in the wording "ZAN BEER" is colored to represent beer with its top portion in white representing the frothy foam on top of beer and the rest in yellow with thin light gray line between the two sections. Each letter in the wording "ZAN BEER has a thick black outline. The logo is a circular shape with a thick black outer boundary and is between the word "ZAN" and the word "BEER". The smaller wording "LA NO.1 ZAN BEER" appears in black on the upper left just inside the black boundary of the logo. The bear holding a beer mug is centered in the logo and appears in front of the inside circular pattern of sky blue and light blue. The bear is in brown color with graduating dark brown color also appearing in parts of the head to give shading effect, its mouth area in light brown color, its black eyes and black nose tip with the sclera and the tiny area above the nose tip in white, and its white teeth shown as it appears to be smiling. The bear is wearing an outfit in blue color with shoulder straps and a pouch-like shape on its belly area and red boots with the soles in white. The shoulder straps have two red buttons, and the boots are colored in red and pink to give shading effect. The beer mug that the bear is holding has three semi-circular patterns and is filled with beer with its foam colored in white and light gray spilling over the mug and white bubbles appearing inside the mug that is colored in yellow, white, and chocolate to give reflection and three dimensional effects. The wooden keg is in brown color with black lines between the wood panels and also with three gray sections appearing on top, in the middle, and at the bottom of the keg. The tap section of the keg is colored in white, gray and black colors and located at the bottom of the keg, and the keg has its shadow in gray color.