Description of Design Search

The mark consists of a stylized illustration of an Arctic Tern bird with fully extended right and left wings and an illustration of a curved road, with no divider, both comprising stylized representations of images related to overlanding, camping and the Tern Overland company and its founders. The stylized representations of images include: a snow covered mountain with evergreen trees, a compass, a navigation pin, the Aterra camper prototype, a directional sign, rope, an Arctic Tern Wildlands door, a jigsaw, a Saguaro cactus, a campervan, a coffee mug with steam coming out of the top, a motorcycle, a bear paw, binoculars, a harp, a camera, a pitbull face, an axe, a trout, a caulking gun with cartridge, a recovery board, a kayak, a fishing pole, needle nose plyers, an acoustic guitar, Bao the Australian Shephard, silhouettes of the founders of Tern Overland, a flathead screwdriver, a sunflower, an Aterra camper prototype, a shovel and a flashlight. The words Tern Overland in stylized font horizontally stacked, offset, in sans-serif font positioned in the center of the curved line under the Arctic Tern bird. One straight band runs from the bottom of the curved shape, underneath the word Overland. Wording Engineered for Endurance in stylized, sans-serif font, on one line positioned under straight band.