PRIMA

Description of Design Search

The mark consists of the word "prima" in lowercase, rounded, non-serif, stylized lettering inspired by VomZom font, with sections of each letter of "prima" being defined by curved lines of demarcation creating a twisting design to the letters, each letter of "prima" including transitioning colors that further enhance the twisting design, the "p" having end sections transitioning from orange to red orange to red violet, a first middle section transitioning from yellow orange to yellow green to green, and a second middle section transitioning from red violet to violet to blue to blue green; the "r" having a first section transitioning from red violet to red orange to orange, and a second section transitioning from yellow orange to yellow green to green; the "i" having a first section transitioning from red violet to red orange to orange, and a second section transitioning from yellow green to green, the dot over the "i" being green; the "m" having bottom leg sections transitioning from red violet to red orange to orange, and a top hump section transitioning from orange to yellow orange to yellow green to green; and the "a" having end sections transitioning from orange to red orange to red violet, a first middle section transitioning from yellow orange to yellow green to green, and a second middle section transitioning from red violet to violet to blue; all color transitions providing a rainbow effect.