POINT OF MARKETING

Class [009]
Computer & Software Products & Electrical & Scientific Products

Integrated computer software modules for use at retail points of sale and on-line retail stores, enabling retailers to create electronic mass marketing messages, targeted marketing messages and individualized marketing messages in the nature of coupons, discounts, promotions, offers and incentives, third-party sponsor offers and cross-marketing promotions delivered via cashiers, e-mail, postal service mail, call center operators, wait staff, video displays, audio speakers, still images, graphics, icons, animations, cartoons or collages; loyalty program software enabling retailers to make special offers based upon customer preferences, attributes and order history; voice recognition software for monitoring and rewarding employee performance; electronic customer surveys and electronic customer data storage, all for use at point-of-sale terminals, in commercial kitchens, at kiosks, self check-out terminals and automated teller machines (ATM) via televisions, television monitors, video display monitors, e-mail, vending machines, scanners, scales, audio speakers, microphones, computer terminals, laptop computers, personal computers, modems, cash registers, cell phones, personal digital assistants (PDA) and global positioning systems (GPS); and computer hardware and software for updating, mining and analyzing point-of-sale, operations and marketing data and for remote ordering, used in connection with actual retail transactions, on-line retail transactions, cash register and vending machine systems or at retail stores, fast food outlets and convenience food outlets; computer operating programs for point-of-sale terminals; and remote ordering systems comprising cash registers, electronic scanners, computer terminals, modems, and voice recognition analyzers