OBVIOUS WINES NO 01 DARK & BOLD #FRUITFORWARD #MEDIUMBODY #SNOBFREE #SMOOTH 2016 RED BLEND PASO ROBLES, CA OBVIOUS WINES BECAUSE YOU SHOULDN'T NEED A PHD TO DRINK WINE. #DNA ESTATE GROWN IN 2016 IN PAS ROBLES, CA 51% MERLOT + 49% CABERNET SAUVIGNON 100% VEGAN #GREEN GRAPES FROM SUSTAINABLY FARMED VINEYARD. 100% SOLAR-POWERED WINERY. ZERO CARBON FOOTPRINT CORK. #BESTFRIENDS #WINEGEEK FRUITS DRY ACIDITY BODY TANNINS ALCOHOL WWW.OBVIOUSWINES.COM

Description of Design Search

The mark consists of a front and back label, both with white backgrounds bearing stylized wording and designs. The broken lines depicting the outline of a wine bottle indicate placement of the mark on the goods and are not part of the mark. In the upper left corner of the front label, shown on the left side of the mark, in bold letters appears the word "OBVIOUS" in black above the word "WINES" in black. Below that are two parallel, horizontal lines in black. Between the horizontal lines are the words, "NO 01" in red. The letter "N" is larger than the letter "O" and they are top justified. The numbers "01" are larger than the "N" and is also top justified with the letters "N" and "O". Below the "NO 01" appears the wording "DARK" in bold black letters, and this wording appears larger than the letter "N" in "NO," but smaller than the "01." Below the word "DARK" and in the same size and style lettering appear the wording "& BOLD" in black. Below the two parallel lines appears the following stylized wording all in black, stacked one per line: "#FRUITFORWARD," "#MEDIUMBODY," "#SNOBFREE," "#SMOOTH". At the bottom of the front label appears the wording "2016 RED BLEND" in black above the words "PASO ROBLES, CA" in black. In the upper left corner of the back label, shown on the right side of the mark, appears the stylized wording "OBVIOUS" in black above the stylized wording "WINES" in black. Below, in smaller letters appears the stylized wording, "BECAUSE YOU SHOULDN'T NEED A PHD TO DRINK WINE" in black. Below this wording appears a black horizontal line. Below the line, on the left side of the label, there are four icons all in black: one depicting a cluster of grapes, one depicting a leaf, one depicting a fork and knife, and one depicting a wine glass. To the right of the grape cluster icon appears the wording, "#DNA" in black. Below the wording "#DNA" appears the wording, "ESTATE GROWN IN 2016 IN PASO ROBLES, CA 51% MERLOT + 49% CABERNET SAUVIGNON" in black above the wording "100% VEGAN" in black. To the right of this wording is a pictorial outline of the State of California in black with a black wine glass icon approximately indicating the location of Paso Robles, California. To the right of the leaf icon appears the stylized wording "#GREEN" in black. Below the wording "#GREEN" appears the wording "GRAPES FROM SUSTAINABLY FARMED VINEYARD." in black. Below this wording appears the wording " 100% SOLAR-POWERED WINERY." in black. Below this wording appears the wording "ZERO CARBON FOOTPRINT CORK." in black. To the right of the knife and fork icon appears the wording "#BESTFRIENDS" in black. Below the wording "#BESTFRIENDS" appear three icons in black depicting from left to right a cooked chicken, a taco, and a wedge of cheese. To the right of the wine glass icon appears the wording "#WINEGEEK" in black. Below the wording "#WINEGEEK" appears two columns of three words, with a series of four wine glass icons to the right of each word. In the first column appears the stacked wording, "FRUITS", "DRY", and "ACIDITY", all in black. In the second column appears the wording, "BODY", "TANNINS", and "ALCOHOL", all in black. Below the two columns appears the stylized wording "WWW.OBVIOUSWINES.COM" in black. Below this wording appears another horizontal line in black.