LOCK 'N' WIN

Description of Design Search

The mark consists of The mark consists of a black and white logo. "LOCK" is written in upper case letters in the first line, in a straight font without serifs. The word "LOCK" is written in a slight upper curve. The "'N'" is written centered beneath "LOCK". It's an upper case letter N, written in a serif font, cursive type. At the top left, the serif only goes to the left, at the bottom right, the serif only goes to the right. In front and behind the letter "N", one upper apostrophe is placed respectively, using the same font type than the "N" itself. The "'N'" is distinctly bigger then "LOCK" and "WIN", about one and a third times the size. The word "WIN" is written centered below the "N" in the same font size and style than the word "LOCK". The word "WIN" is written in a slight lower curve. The phrase "LOCK 'N' WIN" is framed by a shape that is reminiscent of a trapezium which is wider on its top, but with rounded corners. The shape is made up by two lines which are positioned very close to each other, the inner one being thinner. These lines look somewhat disrupted and uneven by design. All the elements are filled white, with an irregular pattern of black colour. Overall, the design is meant to give the logo a feel as if being and printed stamp image. All elements of the logo cast a transparent, center positioned drop shadow to heighten contrast against the background.