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HEALTHY LIVING ENGINE
Live/Pending
NON-FINAL ACTION - MAILED

final action

on 01 Mar 2024

Last Applicant/ Owned by

535 5TH AVENUE, 4TH FLOOR

New York

NY

10017

Serial Number

98002455 filed on 18th May 2023

Registration Number

N/A

Correspondent Address

BRIAN J. MCGINNIS

BARNES & THORNBURG LLP

11 SOUTH MERIDIAN STREET

INDIANAPOLIS, IN 46204

Filing Basis

1. filed as use application

2. use application currently

Disclaimer

NO DATA

HEALTHY LIVING ENGINE

Providing online, non-downloadable software for content management, e-commerce, multichannel marketing and experience management for use in the health, medical, and insurance fields; Providing online, non-downloadable software that manages content stored on, and presented on single or multiple connected websites in order to manage and distribute the information and offerings of the organization thRead More

Classification Information


Class [042]
Computer & Software Services & Scientific Services


Providing online, non-downloadable software for content management, e-commerce, multichannel marketing and experience management for use in the health, medical, and insurance fields; Providing online, non-downloadable software that manages content stored on, and presented on single or multiple connected websites in order to manage and distribute the information and offerings of the organization that owns the websites for use in the health, medical, and insurance fields; Providing online, non-downloadable software for managing, creating, editing, distributing, and searching articles and other marketing content for use in the health, medical, and insurance fields; Providing online, non-downloadable software for managing digital marketing campaigns in the health, medical, and insurance fields, including measurement, tracking, and reporting of metrics, consumer engagement, and ROI; Providing online, non-downloadable software for developing, delivering, and managing content destinations with dynamic and contextual Calls to Action (CTAs) in the health, medical, and insurance fields; Providing online, non-downloadable software for the presentation of dynamic content including data, documents, photos, images, graphics, and multimedia content for use in the health, medical, and insurance fields; Providing online, non-downloadable software for distributing digital health content to health populations via HIPAA compliant email, SMS, and in-app messaging for use in the health, medical, and insurance fields; Providing online, non-downloadable software for ingesting, managing and appending member audience data files in order to monitor, modify and improve digital marketing engagement with member populations for use in the health, medical, and insurance fields


First Use Date in General

24th Nov 2015

First Use Date in Commerce

24th Nov 2015

Class [035]
Advertising, Business & Retail Services


Digital marketing and engagement services, namely, providing articles and content for use via web, mobile, print, and social experiences in the health, medical, and insurance fields; Digital marketing and engagement services for organizations in the health, medical, and insurance fields


First Use Date in General

24th Nov 2015

First Use Date in Commerce

24th Nov 2015

Mark Details


Serial Number

No 98002455

Mark Type

No Service Mark

Attorney Docket Number

No 72502-388973

44D Filed

No

44D Current

No

44E filed

No

44E Current

No

66A Filed

No

66A Current

No

Current Basis

No

No Basis

No

Legal History


Status DateAction Taken
01st Mar 2024NON-FINAL ACTION WRITTEN
01st Mar 2024NON-FINAL ACTION E-MAILED
01st Mar 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
12th Feb 2024ASSIGNED TO EXAMINER
20th Jun 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
22nd May 2023NEW APPLICATION ENTERED