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Frequently Asked Questions

Do I need to trademark my logo?

It depends on whether you feel that your logohelps you grow and distinguish your business from the competition.  Keep in mind that if a large corporationfederally trademarks "your" logo, they might force you to abandon it. If you plan on franchising your businessor compete nationally/globally (e.g., websites doing interstate commerce), thentrademarking is something you need to seriously consider. If you like the logo designand believe it has the necessary qualities to stay with your business foryears, trademark it! Starbucks® trademarked their logo early on when they werelocal and small.  The branding of yourcompany is a crucial element to the success of your company.

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