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EFFECTV
Live/Registered
REGISTERED

on 25 Jan 2022

Last Applicant/ Owned by

1701 John F. Kennedy Boulevard

Philadelphia

PA

19103

Serial Number

90723764 filed on 20th May 2021

Registration Number

6629233 registered on 25th Jan 2022

in the Principal Register

Correspondent Address

Matthew A. Homyk

BLANK ROME LLP

ONE LOGAN SQUARE

PHILADELPHIA, PA 19103

Filing Basis

1. use application currently

Disclaimer

NO DATA

EFFECTV

platform as a service (PaaS) featuring computer software platforms for advertising and programmatic advertising; providing a website featuring on-line non-downloadable software that enables users to track, aggregate, report and query their marketing and advertising campaigns; platform as a service (PaaS) featuring computer software platforms for managing programmatic media buying; platform as a seRead More

Classification Information


Class [042]
Computer & Software Services & Scientific Services


platform as a service (PaaS) featuring computer software platforms for advertising and programmatic advertising; providing a website featuring on-line non-downloadable software that enables users to track, aggregate, report and query their marketing and advertising campaigns; platform as a service (PaaS) featuring computer software platforms for managing programmatic media buying; platform as a service (PaaS) featuring computer software platforms for use in decision, support, analytics and optimization of interactive advertising and digital media; providing temporary use of on-line non-downloadable web-based, cloud-based, and online software, for use in providing database management, data analytics and reporting data in the field of digital advertising; providing temporary use of on-line non-downloadable web-based, cloud-based, and online software, for use in managing advertising campaigns, targeting audiences, delivering, tracking, and reporting ads for advertisers and publishers, and for use in optimizing and analyzing the effectiveness of advertising campaigns; Providing multimedia design services for the purpose of promoting the goods and services of others; providing an internet web-based portal featuring technology that allows users to facilitate ideation, design, development, and distribution of advertisements and promotional materials; Platform as a service (PAAS) featuring computer software platforms in the field of advertising, namely, computer software platforms for analyzing market research data for purposes of determining optimal placement of advertisements; Platform as a service (PAAS) featuring computer software platforms in the field of advertising, namely, computer software platforms for programming, managing, reporting, planning and delivery of advertising; Platform as a service (PAAS) featuring computer software platforms to allow advertisers to purchase and run advertising; Platform as a service (PAAS) featuring computer software platforms for the distribution of creative content and advertising by means of the internet and wireless devices; Platform as a service (PAAS) featuring computer software platforms for use in selling advertising; Platform as a service (PAAS) featuring computer software platforms to allow advertisers to manage placement of advertising; Software as a service (SAAS) services featuring software that enables advertisers, advertising agencies or online publishers to manage digital ad campaigns; Providing a platform as a service (PAAS) featuring computer software platforms for advertising via web sites and facilitating the business administration of online advertising platforms for the sale of goods and services of others


First Use Date in General

05th Nov 2019

First Use Date in Commerce

05th Nov 2019

Mark Details


Serial Number

No 90723764

Mark Type

No Service Mark

Attorney Docket Number

No 111058-00223

44D Filed

No

44D Current

No

44E filed

No

44E Current

No

66A Filed

No

66A Current

No

Current Basis

No

No Basis

No

Legal History


Show more

Status DateAction Taken
25th Jan 2022REGISTERED-PRINCIPAL REGISTER
09th Nov 2021OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
09th Nov 2021PUBLISHED FOR OPPOSITION
20th Oct 2021NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
05th Oct 2021EXAMINERS AMENDMENT -WRITTEN
05th Oct 2021NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
05th Oct 2021EXAMINER'S AMENDMENT ENTERED
05th Oct 2021APPROVED FOR PUB - PRINCIPAL REGISTER
05th Oct 2021EXAMINERS AMENDMENT E-MAILED
23rd Sep 2021CORRESPONDENCE RECEIVED IN LAW OFFICE