- posted on 2/17/2015 7:40:44 PM
I was excited when I first saw smartpay,but after a few uses I saw something I didn't like about it! Cumberland Farms in the past was always price competitive with local stations,but after starting smartpay I noticed there was always a difference of 4-6 cents in the price of regular gas,with CF being the higher price! I have been aware of this for some time and have kept track of two different Cumberland Farms stations that are near a Prime station and a Stop and Shop station and have concluded that Cumberland Farms has raised it's prices on gas to offset the supposed 10 cent discount when using the smartpay card! After all is said and done the actual discount is more like 4-5 cents,a far cry from 10 cents! I am not poor or cheap,and saving 10 cents a gallon on gas is pretty cool,but it is only 10 cents off of CF's inflated pricing!


Cumberland Farms, Inc.

Financial transaction services, namely, providing secure commercial transactions and payment options using a debit card at a point of sale

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Words that describe this mark

financial   transaction   services       providing   secure   commercial   transactions   payment   options   using   debit   card   point   sale  

This is a brand page for the CUMBERLAND FARMS SMARTPAY trademark by Cumberland Farms, Inc.  in Westborough, MA, 01581.

Write a review about a product or service associated with this CUMBERLAND FARMS SMARTPAY trademark. Or, contact the owner Cumberland Farms, Inc. of the CUMBERLAND FARMS SMARTPAY trademark by filing a request to communicate with the Legal Correspondent for licensing, use, and/or questions related to the CUMBERLAND FARMS SMARTPAY trademark.

On Monday, April 8, 2013, a U.S. federal trademark registration was filed for CUMBERLAND FARMS SMARTPAY by Cumberland Farms, Inc., Westborough, MA 01581. The USPTO has given the CUMBERLAND FARMS SMARTPAY trademark serial number of 85898108. The current federal status of this trademark filing is REGISTERED. The correspondent listed for CUMBERLAND FARMS SMARTPAY is DOREEN L. COSTA of BAKER BOTTS L.L.P., 30 ROCKEFELLER PLZ FL 44, NEW YORK, NY 10112-0015 . The CUMBERLAND FARMS SMARTPAY trademark is filed in the category of Insurance & Financial Services . The description provided to the USPTO for CUMBERLAND FARMS SMARTPAY is Financial transaction services, namely, providing secure commercial transactions and payment options using a debit card at a point of sale.

Status/Status Date:
Serial Number: 85898108
Filing Date: 4/8/2013
Registration Number: 4548938
Registration Date: 6/10/2014
Goods and Services: Financial transaction services, namely, providing secure commercial transactions and payment options using a debit card at a point of sale
Mark Description: NOT AVAILABLE
Type Of Mark: Service Mark
Published For Opposition Date: 6/18/2013
Last Applicant/Owner: Cumberland Farms, Inc.
Westborough, MA 01581
Mark Drawing Code: Standard Character Mark
Design Search: (NO DATA)
Register Type: Principal
Disclaimer: (NOT AVAILABLE)
NEW YORK, NY 10112-0015

Use in Commerce Trademark - Applicant has provided proof of use of this mark in commerce to USPTO.

Classification Information

Primary Class: Class (036) - Insurance; financial affairs; monetary affairs; real estate affairs.
First Use Anywhere: 4/2/2012
First Use In Commerce: 4/2/2012

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DOREEN L. COSTA is a correspondent of CUMBERLAND FARMS SMARTPAY trademark.

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