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BRAND ALPHA
Live/Registered
REGISTERED

on 09 Mar 2021

Last Applicant/ Owned by

12708 Riata Vista Circle

Austin

TX

78727

Serial Number

88741807 filed on 30th Dec 2019

Registration Number

6290541 registered on 09th Mar 2021

in the Principal Register

Correspondent Address

Alison Danaceau

JONES & SPROSS, PLLC

1605 LAKECLIFF HILLS LANE

SUITE 100

AUSTIN, TX 78732

Filing Basis

1. intent to use

2. use application currently

Disclaimer

"BRAND"

BRAND ALPHA

"BRAND" Software as a service (SAAS) services featuring software for collection and analysis of brand interaction metric data and optimizing market access and commercial success of marketing campaigns, namely, software for assisting brand managers with determining a target audience and consumer segment, tracking the resonance of target consumer segments with the brand, competitors, and category, Read More

Classification Information


Class [042]
Computer & Software Services & Scientific Services


Software as a service (SAAS) services featuring software for collection and analysis of brand interaction metric data and optimizing market access and commercial success of marketing campaigns, namely, software for assisting brand managers with determining a target audience and consumer segment, tracking the resonance of target consumer segments with the brand, competitors, and category, changing or broadening of the target audience and consumer segment, preparing and updating the creative and media briefs for the appropriate target audience and consumer segment, comparing success of marketing campaigns against those of competitors, and reporting on, and measuring the overall effectiveness of, marketing campaigns


First Use Date in General

01st Oct 2020

First Use Date in Commerce

04th Jan 2021

Mark Details


Serial Number

No 88741807

Mark Type

No Service Mark

Attorney Docket Number

No AFF-002

44D Filed

No

44D Current

No

44E filed

No

44E Current

No

66A Filed

No

66A Current

No

Current Basis

No

No Basis

No

Legal History


Show more

Status DateAction Taken
09th Mar 2021REGISTERED-PRINCIPAL REGISTER
03rd Feb 2021NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
02th Feb 2021ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
28th Jan 2021CASE ASSIGNED TO INTENT TO USE PARALEGAL
28th Jan 2021STATEMENT OF USE PROCESSING COMPLETE
08th Jan 2021USE AMENDMENT FILED
08th Jan 2021TEAS STATEMENT OF USE RECEIVED
14th Jul 2020NOA E-MAILED - SOU REQUIRED FROM APPLICANT
21st May 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
21st May 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED