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BLUECROSS BLUESHIELD THE HEALTH OF AMERICA
Live/Registered
REGISTERED

on 07 Feb 2023

Last Applicant/ Owned by

200 East Randolph Street, Suite 1800

Chicago

IL

60601

Serial Number

88616608 filed on 13th Sep 2019

Registration Number

6974876 registered on 07th Feb 2023

in the Principal Register

Correspondent Address

Stacey J. Watson, Esq.

Markery Law LLC

P.O. Box 84150

Gaithersburg,MD 20883-4150

Filing Basis

1. intent to use

2. use application currently

Disclaimer

"THE HEALTH OF AMERICA" AND THE STAFF OF AESCULAPIUS SYMBOL

BLUECROSS BLUESHIELD THE HEALTH OF AMERICA

"THE HEALTH OF AMERICA" AND THE STAFF OF AESCULAPIUS SYMBOL Providing information in the fields of health, wellness, and healthcare; providing a website featuring information about health, wellness, and healthcare Promoting public awareness of trends, developments, and issues relating to health, wellness, and healthcare by means of public advocacy The color(s) blue, dark blue, white, black, andRead More

Classification Information


Class [044]
Medical, Beauty & Agricultural Services


Providing information in the fields of health, wellness, and healthcare; providing a website featuring information about health, wellness, and healthcare


First Use Date in General

31st Dec 2019

First Use Date in Commerce

31st Dec 2019

Class [041]
Education and Entertainment Services


Educational services, namely, conducting programs, conferences, in-person educational forums, seminars, classes, workshops, town hall meetings in the nature of in-person educational forums, and listening sessions in the nature of in-person educational forums all in the fields of health, wellness, and healthcare; providing a website featuring non-downloadable videos in the fields of health, wellness, and healthcare


First Use Date in General

31st Dec 2019

First Use Date in Commerce

31st Dec 2019

Class [038]
Communications Services


Telecommunication services, namely, transmission of podcasts


First Use Date in General

31st Dec 2019

First Use Date in Commerce

31st Dec 2019

Class [035]
Advertising, Business & Retail Services


Promoting public awareness of trends, developments, and issues relating to health, wellness, and healthcare by means of public advocacy


First Use Date in General

31st Dec 2019

First Use Date in Commerce

31st Dec 2019

Class [009]
Computer & Software Products & Electrical & Scientific Products


Downloadable reports, written articles, and infographics in the fields of health, wellness, and healthcare; downloadable podcasts in the fields of health, wellness, and healthcare


First Use Date in General

31st Dec 2019

First Use Date in Commerce

31st Dec 2019

Mark Details


Serial Number

No 88616608

Mark Type

No Service Mark

Attorney Docket Number

No US-BCBS-255A

44D Filed

No

44D Current

No

44E filed

No

44E Current

No

66A Filed

No

66A Current

No

Current Basis

No

No Basis

No

Design Code(s)

02.01.02 -

Shadows or silhouettes of men

02.01.31 -

Stylized men, including men depicted in caricature form

02.01.32 -

Other men, including frogmen, men wearing space suits and men wearing monocles

03.21.01 -

Serpent and staff (Caduceus-medical symbol)

24.01.02 -

Shields or crests with figurative elements contained therein or superimposed thereon

24.13.02 -

Cross, Greek (equal sized lines)

26.01.01 -

Circles as carriers or as single line borders

26.17.05 -

Horizontal line(s), band(s) or bar(s)

Description of Design Search

The mark consists of a cross design in the color blue with the Vitruvian Man symbol superimposed upon it in the color white, and a shield design in the color blue with the Staff of Aesculapius symbol superimposed upon it in the color white surrounded by a white outline of a shield, with the words "BlueCross" and "BlueShield" in the color black, to the right of the designs. The word "BlueCross" appears above the word "BlueShield". A gray horizontal line appears beneath the designs and the wording "BlueShield". The wording "THE HEALTH OF AMERICA" appears in the color dark blue beneath the gray horizontal line.

Legal History


Show more

Status DateAction Taken
02th Feb 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
02th Feb 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
02th Feb 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
02th Feb 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
02th Feb 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
07th Feb 2023REGISTERED-PRINCIPAL REGISTER
07th Feb 2023NOTICE OF REGISTRATION CONFIRMATION EMAILED
06th Jan 2023NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
05th Jan 2023ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
29th Nov 2022STATEMENT OF USE PROCESSING COMPLETE