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AUDIENCE DNA
Dead/Cancelled
CANCELLED - SECTION 8

section 8

on 06 Dec 2019

Last Applicant/ Owned by

201 Third Street, 2nd Floor

San Francisco

CA

94103

Serial Number

85244512 filed on 17th Feb 2011

Registration Number

4328737 registered on 30th Apr 2013

in the Principal Register

Correspondent Address

SALLY M. ABEL

FENWICK & WEST LLP

801 CALIFORNIA ST

MOUNTAIN VIEW, CA 94041-1990

Filing Basis

1. intent to use

2. use application currently

Disclaimer

"AUDIENCE"

AUDIENCE DNA

Color is not claimed as a feature of the mark. advertising services, namely, placement and dissemination of advertising for others via an on-line communications network; business marketing, promotions, and advertising consulting services; providing advertising campaign management services in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral iRead More

Classification Information


Class [035]
Advertising, Business & Retail Services


advertising services, namely, placement and dissemination of advertising for others via an on-line communications network; business marketing, promotions, and advertising consulting services; providing advertising campaign management services in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral information, computer network use and users for business purposes, and consumer responses to advertisements and promotional materials; management and compilation of computerized databases, namely, creating and managing customer lists and customer data in a computer database for others; conducting market research and consumer research; advertising and advertisement services; advertising by transmission of online publicity for third parties through electronic communications networks; advertising via electronic media and specifically the internet; dissemination of advertising for others via the internet; mediation of advertising; services to determine the audience affected by advertisements


First Use Date in General

20th Feb 2013

First Use Date in Commerce

20th Feb 2013

Class [042]
Computer & Software Services & Scientific Services


providing online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing online non-downloadable software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links in real time; design and development services for others of software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links; computer service, namely, acting as a software-as-a-service provider (SaaS) in the field of digital media measurement, website audience analysis and advertising optimization to host software that manages, monitors, tracks, and optimizes the performance and effectiveness of online and offline marketing campaigns; computer service, namely, acting as a software-as-a-service provider (SaaS) in the field of web analytics to host software that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user behavior


First Use Date in General

20th Feb 2013

First Use Date in Commerce

20th Feb 2013

Mark Details


Serial Number

No 85244512

Mark Type

No Service Mark

Attorney Docket Number

No 26482-00070

44D Filed

No

44D Current

No

44E filed

No

44E Current

No

66A Filed

No

66A Current

No

Current Basis

No

No Basis

No

Legal History


Show more

Status DateAction Taken
06th Dec 2019CANCELLED SEC. 8 (6-YR)
30th Apr 2018COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
01st Jul 2015ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
26th Jun 2013ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
30th Apr 2013REGISTERED-PRINCIPAL REGISTER
23rd Mar 2013NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
22nd Mar 2013LAW OFFICE REGISTRATION REVIEW COMPLETED
19th Mar 2013ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
04th Mar 2013STATEMENT OF USE PROCESSING COMPLETE
28th Feb 2013USE AMENDMENT FILED