AMSTEL A AMSTEL AMSTEL BEER LAGER LAGER BEER AMSTEL BROUWERIJ B.V. AMSTERDAM HOLLAND

Description of Design Search

The mark consists of AN OVAL DEVICE WITH A NARROW BLACK OUTER BORDER, THAN A NARROW WHITE BORDER, THAN A WIDER GOLD " BELT LIKE" BORDER WITH THE WORDS 'AMSTEL BROUWERIJ B.V. AMSTERDAM HOLLAND LAGER BEER' APPEARING THEREON IN LIGHTER GOLD LETTERS, THAN A NARROW WHITE BORDER. INSIDE OF THE LATTER BORDER THE INNER OVAL IS HORIZONTALLY BISECTED, WITH THE UPPER PARK DISPLAYING THE WORD ' AMSTEL' IN SOLD BLACK LETTERS WITH WHITE AND GOLD OUTLINES TO GIVE THE IMPRESSION OF 3-DIMENSIONS ON A WHITE BACKGROUND WITH A THIN BLACK-STRIPE BORDER, AND THE LOWER PART DISPLAYING THE WORDS 'BEER' AND ' LAGER' IN WHITE LETTERS WITH THE WORD BEER APPEARING 3-DIMENSIONAL, SUPERIMPOSED ON A DESIGN OF BEER HOPS, ON A RED BACKGROUND. THE RED PORTION OF THE INNER OVAL HAS A PATTERN OF HORIZONTAL BLACK LINES ON THE SEGMENTS TO THE LEFT AND RIGHT OF THE CENTRAL PORTION WHERE THE WORDS 'BEER' AND 'LAGER' APPEAR. AT THE TIP OF THE OVAL DEVICE, SUPERIMPOSED ON THE GOLD BELT LIKE BORDER, IS A GOLD TRIANGULAR DEVICE WITH CURVED SIDES, DISPLAYING THE WORD AMSTEL IN TWO PLACES, A SMALL RED AND WHITE CREST DISPLAYING THE BLACK LETTER A AND A HOPS DEVICE, TOW FACING HORSES ON EITHER SIDE OF THE CREST , A FLOWING GOLD RIBBON DESIGN, AND A BLUE BACKGROUND WITH BLACK HORIZONTAL LINES INSIDE OF THE TRIANGULAR DEVICE. A GOLD LEAF DESIGN APPEARS TO THE LEFT AND RIGHT SIDE OF THE TRIANGULAR DEVICE.