Legal Question - Best Way to File for a Servicemark?http://www.trademarkia.com/answers/best-way-to-file-for-a-servicemark_290720.htmlGet answers and trademark advice from trademark lawyers across the world.Copyright (C) 2008-20095Best Way to File for a Servicemark?<table border="0" width="100%"><tr><td width="42"><a href="http://www.trademarkia.com/answers/best-way-to-file-for-a-servicemark_290720.html"><img src="http://www.trademarkia.com/images/icons/small_q.gif" border="Question & Answers" /></a></td><td><div><a href="http://www.trademarkia.com/answers/best-way-to-file-for-a-servicemark_290720.html" style="color:#333;"><span style="font-size:14px; font-weight:bold; color:#333;">Best Way to File for a Servicemark?</span></a></div><div style="font-size:11px;"> - &nbsp;<span style="font-size:11px; font-style:italic;">posted on 11/11/2009</span></div><div style="padding-top:6px; font-size:11px;">I just joined a small investment firm and discovered that they have never filed for a trademark on their name (they&#039;ve been in business over 15 years).<br /><br />I want to handle this myself rather than hire an attorney (I&#039;m a lawyer but this is not my specialty by any means), but I&#039;ve got some questions that I&#039;d like to get some feedback on.<br /><br />Let&#039;s say the name of the firm is &quot;Acme,&quot; and Acme is a real name (not a made up one like Accenture or something).&nbsp; My firm has the acme.com domain name and there are no trademarks or servicemarks filed using this name by any other companies that are even remotely in the same business as Acme.<br /><br />Now, my question is just a practical one.&nbsp; I&#039;ve been trying to do some reading on this, but don&#039;t see an answer.&nbsp; Do I need to file for the servicemark on just &quot;Acme&quot; or do I file for our various uses of the name like &quot;Acme Funds&quot; and &quot;Acme Investments?&quot; Or, do I need to file for &quot;Acme,&quot; &quot;Acme Funds,&quot; and &quot;Acme Investments?&quot;<br /><br />Thanks so much. &nbsp;&nbsp;<span style="font-size:11px;"><a href="http://www.trademarkia.com/answers/best-way-to-file-for-a-servicemark_290720.html" style="font-style:normal;">Read More <img src="http://www.trademarkia.com/images/buttons/arrow.gif" alt="Answer this question" /></a>&nbsp;&nbsp; <a href="http://www.trademarkia.com/answers/best-way-to-file-for-a-servicemark_290720.html" style="font-style:normal;">Answer <img src="http://www.trademarkia.com/images/buttons/arrow.gif" alt="Answer this question" /></a></span></div></td></tr></table>http://www.trademarkia.com/answers/best-way-to-file-for-a-servicemark_290720.html