Legal Question - Trademarking business name answers and trademark advice from trademark lawyers across the world.Copyright (C) 2008-20095Trademarking business name<table border="0" width="100%"><tr><td width="42"><a href=""><img src="" border="Question & Answers" /></a></td><td><div><a href="" style="color:#333;"><span style="font-size:14px; font-weight:bold; color:#333;">Trademarking business name</span></a></div><div style="font-size:11px;"> - &nbsp;<span style="font-size:11px; font-style:italic;">posted on 11/11/2009</span></div><div style="padding-top:6px; font-size:11px;">I&#039;m starting a new e-commerce retail business next year and I had a few questions in regards to trademarking a name. <br />My goal is to avoid any trademark infringements, like most of us here, and I&#039;m afraid that the name I have in mind, might be a problem?<br />For example: <br />Say &quot;Paper market&quot; has been trademarked under USPTO by an another e-commerce shop and say my store name was going to be called &quot;Paperlove&quot; (without the space in between). Would it be OKAY to continue using the name or would trademarking the initials P.L be a better solution? or could I trademark the name Paperlove as it is? They are both located in Los Angeles and both sell clothes. <br /><br />I&#039;ve also looked around the web and found some websites that offered cheaper trademarking rates (such as Is it safe to apply to trademark online? <br /><br />I&#039;m new to trademarking and any help would be greatly appreciate it. <br /><br />Thank you!<br /> &nbsp;&nbsp;<span style="font-size:11px;"><a href="" style="font-style:normal;">Read More <img src="" alt="Answer this question" /></a>&nbsp;&nbsp; <a href="" style="font-style:normal;">Answer <img src="" alt="Answer this question" /></a></span></div></td></tr></table>