Legal Question - Liscensing answers and trademark advice from trademark lawyers across the world.Copyright (C) 2008-20095Liscensing<table border="0" width="100%"><tr><td width="42"><a href=""><img src="" border="Question & Answers" /></a></td><td><div><a href="" style="color:#333;"><span style="font-size:14px; font-weight:bold; color:#333;">Liscensing</span></a></div><div style="font-size:11px;"> - &nbsp;<span style="font-size:11px; font-style:italic;">posted on 11/11/2009</span></div><div style="padding-top:6px; font-size:11px;">I am working with the Disney organization on a new product. My product is trademark driven and not patentable - It is the name that sells the product&nbsp; - not the actual product itself. For some reason Disney had never thought of this and they told me that it was new to them. <br /><br />We are now in somewhat of a development phase and I am becoming a vendor. The want to alter the name slightly by adding Disney to the name. For instance if my trademark was for &quot;Pizza&quot; they want to call it &quot;Mickey&#039;s Pizza&quot; - with Pizza being my trademark for this specific item. They asked me if I needed to go into a licensing agreement with them or - since I was protected by my trademark - just become a vendor and they will go thru me for this product. I initially stated that I own the trademark for this type of product and that as long as they bought this product thru me I had no problem with them adding Disney to the name but if they were to make this product on their own and attach my trademark to it that that would be an infringement.<br /><br />I was wondering if I was correct and if it would be better to enter into a licensing agreement with them. Does a licensing agreement mean that only Disney can sell this product by this name?<br /><br />Does this give them ownership of this trademark?<br /><br />Would I be better protected from them knocking me off by having an licensing agreement with them?<br /><br />If Disney were to be successful with this product - can they expend on using the name on a larger line without going thru me? Such as adding the name to cloths, hats etc. My trademark is for a specified product not everything. <br /><br />Thank you for your help.<br /><br />Patricia &nbsp;&nbsp;<span style="font-size:11px;"><a href="" style="font-style:normal;">Read More <img src="" alt="Answer this question" /></a>&nbsp;&nbsp; <a href="" style="font-style:normal;">Answer <img src="" alt="Answer this question" /></a></span></div></td></tr></table>