All Questions in Trademark Disputes >> Cease and desist the sale of company X equipment

Cease and desist the sale of company X equipment

Posted by . updated on 11/11/2009
Company X states: "You are hereby notified to cease and desist the sale of company X equipment and any use of company X trademarks or brands."

This was company x response to me. Of course if I think they have no rights then I continue my sales and ads as is.

Does this mean that no matter what in any case I can not use their name any longer even as a descriptive title or info about products that I do have a legal right to resell using company x name?

I mean lets say they are correct about one ad. So they happen to send me this notice. Does this now mean that I have less rights then before about using their name in an ad that is legal then another person using the same ad? Have they removed more of my rights due to this notice? Did something change with respect to any previous rights I had by getting this notice?

For example, I know for almost a fact (only thing I am almost sure about at this point lol) that I can resell company x's product as was bought without modification and proper/legal advertising. (bought in US local to me and purchased retail prices) regardless of being an authorized vendor. Did this notice just remove that right now too? How could I advertise it if I cant use their name any longer or show a picture of their product any longer - which was ok prior, but not allowed now according to the notice?

Thank you for your time
(California)
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