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V P REWARDS
Live/Registered
REGISTERED

on 28 Aug 2018

Last Applicant/ Owned by

333 CONTINENTAL BOULEVARD

EL SEGUNDO

CA

90245

Serial Number

87586449 filed on 28th Aug 2017

Registration Number

5548762 registered on 28th Aug 2018

in the Principal Register

Correspondent Address

MICHAEL MOORE

MATTEL, INC.

333 CONTINENTAL BOULEVARD

TWR 15-1

EL SEGUNDO, CA 90245

Filing Basis

1. filed as use application

2. use application currently

Disclaimer

"VIP REWARDS"

V P REWARDS

"VIP REWARDS" PROVIDING AN INCENTIVE AWARDS PROGRAM FOR CUSTOMERS THROUGH THE ISSUANCE OF COUPONS, PROMOTIONS, AND DISCOUNTS FOR PURCHASE OF A COMPANY'S GOODS Color is not claimed as a feature of the mark. VIP REWARDS The mark consists of THE STYLIZED WORDING "VIP REWARDS" IN A BOX OUTLINE ALL CONTAINED WITHIN A SQUARE DESIGN WITH ROUNDED CORNERS WITH THE SILHOUETTE OF A STANDING BOY WITH HIS Read More

Classification Information


Class [035]
Advertising, Business & Retail Services


PROVIDING AN INCENTIVE AWARDS PROGRAM FOR CUSTOMERS THROUGH THE ISSUANCE OF COUPONS, PROMOTIONS, AND DISCOUNTS FOR PURCHASE OF A COMPANY'S GOODS


First Use Date in General

01st Aug 2017

First Use Date in Commerce

01st Aug 2017

Mark Details


Serial Number

No 87586449

Mark Type

No Service Mark

Attorney Docket Number

No

44D Filed

No

44D Current

No

44E filed

No

44E Current

No

66A Filed

No

66A Current

No

Current Basis

No

No Basis

No

Design Code(s)

02.05.02 -

Silhouettes or profiles of children

02.05.05 -

Boy(s)

26.09.20 -

Squares inside one another

26.09.21 -

Squares that are completely or partially shaded

Description of Design Search

The mark consists of THE STYLIZED WORDING "VIP REWARDS" IN A BOX OUTLINE ALL CONTAINED WITHIN A SQUARE DESIGN WITH ROUNDED CORNERS WITH THE SILHOUETTE OF A STANDING BOY WITH HIS HANDS ON HIS HIPS AS THE LETTER "I" IN "VIP".

Legal History


Show more

Status DateAction Taken
28th Aug 2023COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
28th Aug 2018REGISTERED-PRINCIPAL REGISTER
12th Jun 2018PUBLISHED FOR OPPOSITION
12th Jun 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
23rd May 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
05th May 2018APPROVED FOR PUB - PRINCIPAL REGISTER
04th May 2018TEAS RESPONSE TO OFFICE ACTION RECEIVED
04th May 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
04th May 2018TEAS/EMAIL CORRESPONDENCE ENTERED
05th Dec 2017NON-FINAL ACTION WRITTEN