| Class Description: |
035 - Advertising, Business & Retail Services
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| Goods & Services: |
Organizing and conducting for commercial, promotional or advertising purposes for others, live events, shows, experiential promotional business events, conferences, conventions, meetings, expositions, interactive museum exhibitions, product launch displays, point of purchase displays, consumer pop-up events, and other business and experiential events for a wide range of businesses and industries; Renting and leasing of exhibits, booths, kiosks, stands, racks, and backdrops for use at live events, shows, experiential promotional business events, conferences, conventions, meetings, expositions, interactive museum exhibitions, product launch displays, point of purchase displays, consumer pop-up events, other business and experiential events, retail interior structures, retail merchandising units including shopping malls, customer service centers, lifestyle centers, airport retail areas, sports and entertainment establishments; Advertising services; marketing services; sales promotion services; business marketing consulting services related to advertising, marketing and brand development, promotion, assessment, and analysis; Direct marketing services for live events, shows, experiential promotional business events, conferences, conventions, meetings, exhibitions, expositions, interactive museum exhibitions, product launch displays, point of purchase displays, consumer pop-up events, other business and experiential events, retail interior structures, retail merchandising units including shopping malls, customer service centers, lifestyle centers, airport retail areas, sports and entertainment establishments; Business planning, namely, providing strategic advertising program planning and development of customized advertising promotions and event management services; Integrated brand marketing services, namely, designing and producing two dimensional and three dimensional advertising materials, including multimedia design and production of direct marketing materials and development and marketing of brands for businesses; Providing market research covering industry trends and competitive intelligence; Creation of marketing tools designed to measure and increase client companies' knowledge of their customer needs, and pricing, advertising and sales strategies; Developing and conducting marketing surveys to measure, track and report on attendees before, during and after a show or event, and providing a proprietary methodology to customers which analyzes key marketing metrics directly tied to business outcomes to accurately measure and assess the impact of live marketing events; Market research in the nature of conducting business surveys for others in the field of marketing and advertising placement and effectiveness. |
| Class Description: |
037 - Construction and Repair Services
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| Goods & Services: |
Providing assembly, installation, maintenance, repair, and dismantling services in the field of lighting systems, video and audio equipment systems, audiovisual equipment, speakers, sound systems, cameras, and projectors for live events, shows, experiential promotional business events, conferences, conventions, meetings, expositions, interactive museum exhibitions, product launch displays, point of purchase displays, consumer pop-up events, other business events, retail interior structures, retail merchandising units including shopping malls, customer service centers, lifestyle centers, airport retail areas, sports and entertainment establishments; Installing and dismantling of staging equipment for live events, shows, experiential promotional business events, conferences, conventions, meetings, expositions, interactive museum exhibitions, product launch displays, point of purchase displays, consumer pop-up events, other business events, retail interior structures, retail merchandising units including shopping malls, customer service centers, lifestyle centers, airport retail areas, sports and entertainment establishments; Construction planning, building, installing, maintaining, repairing and dismantling of displays, booths, kiosks, stands, racks, and backdrops for live events, shows, experiential promotional business events, conferences, conventions, meetings, expositions, interactive museum exhibitions, product launch displays, point of purchase displays, consumer pop-up events, other business events, retail interior structures, retail merchandising units including shopping malls, customer service centers, lifestyle centers, airport retail areas, sports and entertainment establishments; Electrical contractor services, plumbing and carpentry contractor services, and general contracting services featuring rigging of lighting, wires, signage and audio-visual equipment for live events, shows, experiential promotional business events, conferences, conventions, meetings, expositions, interactive museum exhibitions, product launch displays, point of purchase displays, consumer pop-up events, other business events, retail interior structures, retail merchandising units including shopping malls, customer service centers, lifestyle centers, airport retail areas, sports and entertainment establishments; On-site installation and dismantling of exhibits for others for live events, shows, experiential promotional business events, conferences, conventions, meetings, expositions, interactive museum exhibitions, product launch displays, point of purchase displays, consumer pop-up events, other business events, retail interior structures, retail merchandising units including shopping malls, customer service centers, lifestyle centers, airport retail areas, sports and entertainment establishments. |
| Class Description: |
038 - Communications Services
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| Goods & Services: |
Electronic communication services, in the nature of transmission of data for advertising and promotional programs and media advertising communications via digital communications networks in respect of live events, shows, experiential promotional business events, conferences, conventions, meetings, expositions, interactive museum exhibitions, product launch displays, point of purchase displays, consumer pop-up events, other business events, retail merchandising units including shopping malls, customer service centers, lifestyle centers, airport retail areas, and sports and entertainment establishments; rental of telecommunication equipment for use with digital signage, advertising and promotional projects of others; Providing on-line chat rooms for social networking to promote and advertise the goods and services of others; Internet services, namely, providing web-based access to advertising and promotional information for event and brand marketers worldwide and allowing them to remotely exercise project management of their event attendance, plan event details, order products and services, and review account information in respect of their shows, experiential promotional business events, conferences, conventions, meetings, expositions, interactive museum exhibitions, product launch displays, point of purchase displays, consumer pop-up events, other business events, retail merchandising units including shopping malls, customer service centers, lifestyle centers, airport retail areas, centers and sports and entertainment establishments. |
| Class Description: |
039 - Transportation & Storage Services
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| Goods & Services: |
Provides transport, delivery and loading services as to leased or rented audio systems and audiovisual equipment, namely, speakers, lighting, cameras and projectors for live events, shows, experiential promotional business events, conferences, conventions, meetings, expositions, interactive museum exhibitions, product launch displays, point of purchase displays, consumer pop-up events, other business events, retail merchandising units including shopping malls, customer service centers, lifestyle centers, airport retail areas, and sports and entertainment establishments; Transportation and storage of exhibits and displays for live events, shows, experiential promotional business events, conferences, conventions, meetings, expositions, interactive museum exhibitions, product launch displays, point of purchase displays, consumer pop-up events, other business events, retail merchandising units including shopping malls, customer service centers, lifestyle centers, airport retail areas, and sports and entertainment establishments; Providing transport by truck and air, and warehousing of, materials for live events, shows, experiential promotional business events, conferences, conventions, meetings, expositions, interactive museum exhibitions, product launch displays, point of purchase displays, consumer pop-up events, other business events, retail merchandising units including shopping malls, customer service centers, lifestyle centers, airport retail areas, and sports and entertainment establishments. |
| Class Description: |
040 - Treatment & Processing of Materials Services
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| Goods & Services: |
Manufacture, custom building and assembly of exhibits, displays, booths, kiosks, stands, racks, and backdrops for others for live events, shows, experiential promotional business events, exhibitions, expositions, conferences, conventions, meetings, product launch displays, point of purchase displays, consumer pop-up events, and other business and experiential events; Printing services; Printing service of graphic designs from digital images for others; Sign lettering for others; Rental of power-generating equipment, namely, electric motors and generators, transformers, and electric extension cords for use at live events, shows, experiential promotional business events, exhibitions, expositions, conferences, conventions, meetings, product launch displays, point of purchase displays, consumer pop-up events, and other business and experiential events. |
| Class Description: |
041 - Education and Entertainment Services
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| Goods & Services: |
Provides audiovisual production services for others, namely, providing technical audio production services in the nature of audiovisual design, sound design services, lighting, mapping and graphic and scenic design services, HD video, projection and playback services, audio recording and production, videotape recording and production, video editing, motion picture film production, television show production for live events, shows, experiential promotional business events, conferences, conventions, meetings, expositions, interactive museum exhibitions, product launch displays, point of purchase displays, consumer pop-up events, other business and experiential events, retail merchandising units including shopping malls, customer service centers, lifestyle centers, airport retail areas, sports and entertainment establishments; Staging services, namely, audio, video, and lighting production and projection services for live events, shows, experiential promotional business events, conferences, conventions, meetings, expositions, interactive museum exhibitions, product launch displays, point of purchase displays, consumer pop-up events, other business and experiential events, retail merchandising units including shopping malls, customer service centers, lifestyle centers, airport retail areas, sports and entertainment establishments; Consultation as to staging services, namely, audio, video, and lighting production and projection services for live events, shows, experiential promotional business events, conferences, conventions, meetings, expositions, interactive museum exhibitions, product launch displays, point of purchase displays, consumer pop-up events, other business and experiential events, retail merchandising units including shopping malls, customer service centers, lifestyle centers, airport retail areas, sports and entertainment establishments; Program capture and recording; Rental of computers, audiovisual equipment, sound equipment, lighting equipment, video production systems, audio video projection equipment, video presentation monitors and stage scenery for live events, shows, experiential promotional business events, conferences, conventions, meetings, expositions, interactive museum exhibitions, product launch displays, point of purchase displays, consumer pop-up events, other business and experiential events, retail merchandising units including shopping malls, customer service centers, lifestyle centers, airport retail areas, sports and entertainment establishments; Entertainment services in the nature of coordinating and presenting live musical performances, other entertainment events and experiential events, namely, full-service production, site support and management, event production management and coordination, technical direction, logistical services, event design, strategy and creative development; Entertainment services, namely, lighting production, audio production, videotape production for others, and booking and arrangement of entertainment for others, namely, music productions, light shows, and video production services for others; Educational services and entertainment services, namely, providing touring exhibitions in the field of earth sciences; Organizing and conducting interactive exhibits and displays. |
| Class Description: |
042 - Computer & Software Services & Scientific Services
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| Goods & Services: |
Event design, namely, planning for full-service production, strategy and creative development, site support and management, event production management and coordination, technical direction, and logistical services; Design, development and engineering of exhibition booths, exhibits, displays, kiosks, stands, racks, and backdrops, audio systems installations and lighting installations, signage, and display cases for others for live events, shows, experiential promotional business events, conferences, conventions, meetings, expositions, interactive museum exhibitions, product launch displays, point of purchase displays, consumer pop-up events, and other business and experiential events, retail interior structures, retail merchandising units including shopping malls, customer service centers, lifestyle centers, airport retail areas, sports and entertainment establishments; Design, development and engineering of retail merchandising units, customer service centers, retail centers including shopping malls, lifestyle centers, airport retail areas, sports and entertainment establishments; Audiovisual design, namely, sound design in the nature of design of digital sound carriers and multidisciplinary visual design services; Floor plan layout design services for others for live events, shows, experiential promotional business events, conferences, conventions, meetings, expositions, interactive museum exhibitions, product launch displays, point of purchase displays, consumer pop-up events, other business and experiential events, retail interior structures, retail merchandising units including shopping malls, customer service centers, lifestyle centers, airport retail areas, sports and entertainment establishments; Mapping services, namely, planning and layout design services for exhibits, sound systems and lighting installations, signage, and display cases for live events, shows, experiential promotional business events, conferences, conventions, meetings, expositions, interactive museum exhibitions, product launch displays, point of purchase displays, consumer pop-up events, other business and experiential events, retail interior structures, retail merchandising units including shopping malls, customer service centers, lifestyle centers, airport retail areas, sports and entertainment establishments; Scenic design and staging design services, namely, set design and stage design for live events, shows, experiential promotional business events, conferences, conventions, meetings, expositions, interactive museum exhibitions, product launch displays, point of purchase displays, consumer pop-up events, other business and experiential events, retail interior structures, retail merchandising units including shopping malls, customer service centers, lifestyle centers, airport retail areas, sports and entertainment establishments; graphic art design and commercial art design services for others; computerized graphic design services, namely, creating electronic graphic art designs for others for live events, shows, experiential promotional business events, conferences, conventions, meetings, expositions, interactive museum exhibitions, product launch displays, point of purchase displays, consumer pop-up events, other business and experiential events, retail interior structures, retail merchandising units including shopping malls, customer service centers, lifestyle centers, airport retail areas, sports and entertainment establishments; designing of signs for others and interior decorating services for others for live events, shows, experiential promotional business events, conferences, conventions, meetings, expositions, interactive museum exhibitions, product launch displays, point of purchase displays, consumer pop-up events, other business and experiential events, retail interior structures, retail merchandising units including shopping malls, customer service centers, lifestyle centers, airport retail areas, sports and entertainment establishments; Design of computer database for managing customer relationships, namely, providing computer system design and computer system integration services for others for development of databases of prospective and existing customers, featuring segmentation and targeting for automated campaigns and customized communications; Design and development of multimedia products specifically designing two dimensional and three dimensional marketing media including multimedia design and production; computer system design and integration for others for development of databases of prospective and existing customers, including segmentation and targeting for automated campaigns and customized communications; Software as a Service (SaaS) services featuring software for providing graphic collaboration, event data management, graphic proofing, task management, file organization, online ordering, event analytics, and associated functions for management of and graphic production for exhibits and events; Rental of computers for use at live events, shows, experiential promotional business events, conferences, conventions, meetings, expositions, interactive museum exhibitions, product launch displays, point of purchase displays, consumer pop-up events, other business and experiential events, retail interior structures, retail merchandising units including shopping malls, customer service centers, lifestyle centers, airport retail areas, sports and entertainment establishments. |