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THE SMART BEHIND THE SWEAT
Live/Pending
PUBLISHED FOR OPPOSITION

on 12 Mar 2024

Last Applicant/ Owned by

13255 W. BLUEMOUND RD.

BROOKFIELD

WI

53005

Serial Number

97733095 filed on 27th Dec 2022

Registration Number

N/A

Correspondent Address

Daniel E. Kattman

REINHART BOERNER VAN DEUREN S.C.

1000 N WATER STREET

MILWAUKEE,WI 53202

Filing Basis

1. intent to use

2. intent to use current

Disclaimer

NO DATA

THE SMART BEHIND THE SWEAT

Providing online non-downloadable software for the purpose of assisting high school and college athletes transition from high school to college, applying for colleges, navigating and selecting colleges and college athletic programs, for researching and selecting mental and physical skill development and training programs for athletic competition and programs related to behavioral and mental wellneRead More

Classification Information


Class [045]
Personal & Legal & Social Services


Online social networking services in the field of assisting high school and college athletes transitioning from high school to college, applying for colleges, navigating and selecting colleges and college athletic programs, college athletics, mental and physical skill development and training for athletic competition, athletic competition, and behavioral and mental wellness for athletes

Class [042]
Computer & Software Services & Scientific Services


Providing online non-downloadable software for the purpose of assisting high school and college athletes transition from high school to college, applying for colleges, navigating and selecting colleges and college athletic programs, for researching and selecting mental and physical skill development and training programs for athletic competition and programs related to behavioral and mental wellness for athletes; Providing online non-Downloadable virtual reality software for organizing, streaming, and conducting live virtual entertainment events for assisting high school and college athletes transition from high school to college, applying for colleges, navigating and selecting colleges and college athletic programs, college athletics, mental and physical skill development and training for athletic competition, athletic competition, and behavioral and mental wellness for athletes; Providing online non-downloadable virtual reality game software for use in online virtual worlds; Hosting software platforms for virtual reality-based virtual world environments in which users can interact for entertainment purposes, namely, attending virtual events in the nature of celebrations and competitions

Class [041]
Education and Entertainment Services


Providing a website featuring non-downloadable publications in the nature of articles, blogs, classes, seminars, workshops, tutoring, and mentoring in the fields of athletics, mental well-being, preparing for transition from high school to college, applying for colleges, navigating and selecting colleges and college athletic programs, college athletics, mental and physical skill development and training for athletic competition, athletic competition, and behavioral wellness for athletes; Education services, namely, providing classes, seminars, workshops, tutoring, and mentoring in the fields of athletics, mental well-being, preparing for transition from high school to college, applying for colleges, navigating and selecting colleges and college athletic programs, college athletics, mental and physical skill development and training for athletic competition, athletic competition, and behavioral wellness for athletes; Physical fitness consultation based on an analysis of data obtained from electronic devices worn by athletes to monitor and track fitness and health goals; Providing fitness technology training services, namely, training athletes on the use of electronic devices used to monitor and track fitness; Educational services, namely, arranging and conducting virtual live educational events for assisting high school and college athletes transition from high school to college, applying for colleges, navigating and selecting colleges and college athletic programs, college athletics, mental and physical skill development and training for athletic competition, athletic competition, and behavioral and mental wellness for athletes; Entertainment services, namely, providing virtual environments in which users can interact for recreational, leisure or entertainment purposes; Entertainment services, namely, arranging, organizing, and conducting virtual live informational symposium events in the fields of high school and college athletics; Entertainment services in the nature of organizing virtual live social entertainment events, namely, sporting events, concerts, and award ceremonies; Entertainment services, namely, providing virtual environments in which users can interact for entertainment purposes, namely, attending virtual celebrations, events, and competitions; Providing advice for high school and college athletes transiting from high school to college or athletic programs in the field of providing educational and curricular tutoring at the undergraduate and graduate levels, and academic mentoring of collegiate athletes

Class [038]
Communications Services


Telecommunications services, namely, transmission of voice, data, video, and images by means of telecommunications networks, wireless communication networks, and the Internet; providing online forums, namely, chat rooms for communication on topics of general interest; Streaming of video and audio material on the Internet in the nature of virtual live entertainment events; Providing third party users with access to telecommunication infrastructure, namely, Providing online video- and-audio enabled telecommunication services among computer users participating in online virtual athletic and educational events, virtual celebrations, virtual sporting events, and virtual competitions

Class [035]
Advertising, Business & Retail Services


Sports recruiting services for high school athletes; Recruitment of students for higher education institutions; Sports agency advisory services for high school athletes, namely, providing advice about commercial sponsorships and endorsements; Sports agency advisory services for high school and college athletes regarding recruitment of high school athletes, namely, providing advice about commercial sponsorships and endorsements; Negotiation of business contracts, sponsorships, and endorsements for others; Sports agency advisory services for high school and college athletes; Sports agency advisory services in the field of endorsements and sponsorships; Providing advice for high school and college athletes transitioning from high school to college or athletic programs in the field of negotiating housing lease agreements

Class [028]
Toys and Sporting Goods Products


sporting goods, namely, carriers specially adapted for sport balls

Class [025]
Clothing Products


Clothing, namely, T-shirts, short-sleeve shirts, long-sleeve shirts, tank tops, fleece shirts, polo shirts, fleece pants, shorts, pants, sweatshirts, sweatpants, sweaters, jackets, shoes, hats, baseball caps and beanies, scarves, socks, athletic shirts, athletic pants, athletic socks, and jerseys

Class [018]
Leather Products (not including clothing)


Tote bags; back packs

Class [009]
Computer & Software Products & Electrical & Scientific Products


Downloadable educational software for assisting high school and college athletes with transitioning from high school to college, applying for colleges, navigating and selecting colleges and college athletic programs, understanding college athletics, mental and physical skill development and training for athletic competition, athletic competition, and behavioral and mental wellness for athletes; Downloadable virtual reality software for organizing, streaming, and conducting live virtual educational events for assisting high school and college athletes transition from high school to college, applying for colleges, navigating and selecting colleges and college athletic programs, understanding college athletics, mental and physical skill development and training for athletic competition, athletic competition, and behavioral and mental wellness for athletes; Downloadable virtual reality game software for use in online virtual worlds for assisting high school and college athletes transition from high school to college, applying for colleges, navigating and selecting colleges and college athletic programs, college athletics, mental and physical skill development and training for athletic competition, athletic competition, and behavioral and mental wellness for athletes

Mark Details


Serial Number

No 97733095

Mark Type

No Service Mark

Attorney Docket Number

No 102179-0004

44D Filed

No

44D Current

No

44E filed

No

44E Current

No

66A Filed

No

66A Current

No

Current Basis

No

No Basis

No

Legal History


Show more

Status DateAction Taken
12th Mar 2024PUBLISHED FOR OPPOSITION
12th Mar 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
21st Feb 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
21st Feb 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
02th Feb 2024APPROVED FOR PUB - PRINCIPAL REGISTER
31st Jan 2024EXAMINERS AMENDMENT -WRITTEN
31st Jan 2024EXAMINERS AMENDMENT E-MAILED
31st Jan 2024NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
31st Jan 2024EXAMINER'S AMENDMENT ENTERED
18th Jan 2024EXAMINERS AMENDMENT -WRITTEN