How Much Does It Cost to Register a Trademark Internationally?

If you're based in the U.S. and thinking about protecting your brand internationally, you're probably wondering how much it’ll cost. The answer? It depends on where you want to register.

For U.S. registrations, you’ve got the USPTO with its own set of fees and requirements. But when it comes to going global, there’s a game-changer: the Madrid System. This is a super convenient, budget-friendly way to register your trademark in up to 131 countries—all with just one application. It’s perfect for U.S. businesses looking to make their mark internationally without drowning in paperwork.

Costs to keep in mind

When it comes to registering your trademark internationally through the Madrid System, the base application fee starts at $600 per class. That’s a great starting point, but it’s not the whole picture.

Here’s the thing: while the Madrid System streamlines the process, the total cost can vary depending on the countries you choose. Each country has its own fee structure, which means you might be paying additional fees on top of the base amount. For example, some countries may have higher individual fees if they’re known for stricter trademark regulations, while others may charge less.

It’s also worth considering other expenses like legal assistance if you need help navigating the process, as well as renewal fees down the line to keep your trademark active. While the system is cost-effective compared to filing separately in each country, the final amount really depends on the specific countries where you want protection.

After you register

Here’s a reality check: registering your trademark isn’t a one-and-done deal. It’s more of an ongoing commitment to protecting your brand. Once you’ve gone through the process of registering internationally—say, through the World Intellectual Property Organization (WIPO) under the Madrid System—there are a few key steps to keep in mind to maintain your trademark.

Renewals and costs

Every trademark registered via the Madrid System needs to be renewed every 10 years. The renewal fee is $325.

In addition, depending on the countries you’ve included in your application, you might also face additional renewal fees charged by individual countries. These fees can vary significantly, with some countries being more expensive than others. Make sure to check the renewal requirements for each jurisdiction where your trademark is registered.

Maintaining your trademark

Beyond paying renewal fees, many countries require that you actively use your trademark to maintain its validity. Failure to use your trademark within a certain timeframe—often 3 to 5 years—can make it vulnerable to cancellation. Additionally, some jurisdictions may require you to submit declarations or proof of use periodically, which could involve additional fees and documentation.

Trademarks — an essential investment

Registering a trademark might feel like a significant expense, but it’s an essential investment for your business. Beyond securing nationwide protection in the country where you register, it offers numerous advantages. These include boosting your business’s valuation and equipping you with legal remedies in case of trademark infringement.

Ultimately, registering your trademark in the countries where you plan to do business is a smart move to safeguard your brand and its future success.

Additional resources

• What Is International Trademark Registration and Why Does It Matter for Brand Protection?
• Which Type of Trademark Receives Automatic Protection? Secure Your Brand the Smart Way