Hope Ong'uti
12 March 2025 • 2 min read
Back in the ’60s, Ford teased about a four-door Mustang. But that coveted Ford never made it past boardroom discussions. Fast forward to 2018, and rumors swirled around of a four-door Mustang being showcased to car dealers. A family-friendly Mustang. Still, it didn’t materialize.
Now, the whispers are back, and they are louder than ever. Why? Ford recently made a trademark filing for Mach 4. Could this be the time Ford finally takes this from concept to realization? If so, how will the two-door Mustang loyalists take it?
The motor industry is moving towards EVs and SUVs. We wonder if a four-door Mustang could be Ford’s way of blending performance with practicality and thus keeping the brand relevant.
Ford’s latest move has got the automotive world buzzing. The Mach 4 trademark was recently filed with the U.S. Patent and Trademark Office, covering a broad range of vehicles – gas-powered, electric, pickups, and SUVs. But what really has people talking isn’t what’s in the paperwork. It’s what’s behind the name.
The Mach moniker has history. Mach 1 was the high-performance Mustang of the late ’60s. Then came the Mach-E, the electric SUV that stirred controversy. And now, Mach 4. A name like that doesn’t just show up by accident. Could Ford be using it to signal its most daring Mustang yet – a four-door sedan?
A trademark filing doesn’t guarantee a car will hit production, but it does mean Ford is thinking about making a new Mustang model. And given Mustang’s history, a four-door version isn’t as far-fetched as it might seem.
Back in 2018, whispers leaked about a top-secret dealer meeting. Ford allegedly unveiled a four-door Mustang, meant to rival the Porsche Panamera. It never saw the light of day, but the idea didn’t die. Now, with the Mach 4 filing, that vision might soon become a reality.
What would it look like? A longer, more spacious Mustang that keeps its aggressive styling? A hybrid or electric powertrain to fit modern demands? If Ford pulls the trigger, the Mach 4 could redefine what it means to be a Mustang.
The timing of this trademark filing isn’t random. The muscle car landscape is shifting fast. Dodge is killing off the Charger and Challenger in their traditional V8 form. Chevrolet has left the Camaro’s future in limbo.
Ford, on the other hand, is doubling down on the Mustang. But to stay ahead, it might have to evolve. A four-door Mustang would give performance enthusiasts an option that blends power with practicality. Instead of forcing customers to pick between a sports car and a daily driver, Mach 4 could be the answer that does both.
Trademarks don’t just protect a name. They hint at where a brand is heading, and Mach 4 suggests Ford is seriously considering shaking up the Mustang legacy.
If a four-door Mustang happens, it could be a game-changer. It might attract new buyers, expand the Mustang’s audience, and cement Ford as the last muscle car maker standing. But it could also stir controversy among the purists – the ones who believe a Mustang should never have more than two doors.
Once a trademark is registered, its protection is tied to the specific goods or services listed in the application. This means that if another business uses the trademarked name within the same category of goods or services, it could become a litigable issue. Either way, Ford has passed across a message. The Mustang isn’t just surviving; It’s evolving. And whether Mach 4 is a sedan, an EV, or something else entirely, one thing’s for sure – the Mustang’s story is far from over.
AUTHOR
Hope Ong'uti is a journalist with a passion for breaking down the complexities of tech and finance into stories that inform and inspire. As part of the Trademarkia News team reporting to our Pretoria Office, Hope covers the latest trends, innovations, and insights shaping the global business landscape. When not diving into the world of trademarks, startups, and financial strategies, you’ll find him exploring nature, searching for the perfect writing spot under open skies.
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