Raygun Trademark: The Trademark Journey Of The Olympic Sensation

In the summer of 2024, breakdancing made its Olympic debut in Paris. Among its competitors was Rachael Gunn. An Australian breakdancer known by her stage name "Raygun." Her performance featured unique moves like the "kangaroo hop." The performance described by many as mediocre quickly became a focal point of discussion. It was heavily criticized, leading to widespread debate about the new category.

After the Olympics, Gunn received a lot of criticism online. The backlash took its toll, leading to her retirement in November 2024. Nonetheless, Gunn remained committed to her passion. She sought to protect her brand after leaving the professional arena.

Trademarking a persona

In January 2025, Gunn applied to trademark the name Raygun. She sought exclusivity over the nickname. This would allow her to prevent its illegal use in commercial situations. A move that would come in handy in circumstances when her persona would be appropriated. One such example being the case of Stephanie Broadbridge.

Raygun: The Musical; the drama

In December 2024, the Australian breakdancer took legal action against comedian Stephanie Broadbridge.  Broadbridge had put together a parody production called "Raygun: The Musical." Gunn's team argued that the use of her likeness infringed upon her intellectual property . They further claimed it could mislead the public into thinking she endorsed the show.

Broadbridge claimed she intended the musical as a tribute. She expressed regret over the situation and canceled the initial performance. She later rebranded the show as "Breaking: The Musical." This ensured it no longer referenced Gunn's persona. The production hence proceeded without legal complications.

This incident underscored the importance of securing and respecting intellectual property rights.

What comes next?

Gunn's situation demonstrates how difficult it may be to safeguard a personal brand. Her trademark filing will determine if she truly owns the "Raygun" name. The choice will also serve as an example for other performers who want to do the same.

Gunn is no longer competing. She is instead focused on ensuring that her brand remains her own. This could determine her future in entertainment and beyond.