Ona Trademark: Fine Dining & Living Expands Deeper into Kitchenware

For years, Fine Dining & Living has set the bar for high-end cookware. The Belgian brand is well-known for its beautiful dinnerware and home items, which combine beauty and functionality.  Be it the sleek curves of their glassware or the polished finish of their cutlery, each product feels like luxury at your fingertips.

Now, the company, which is famous for making kitchens gorgeous, is on to its next move. They're stepping beyond tableware to focus directly on the tools cooks hold dearest.

Ona: A new chapter

In September 2024, Fine Dining & Living filed a trademark application under the name Ona. The filing specifically covers a new line of hand-operated kitchen tools and utensils. This is a smart strategy to expand more into everyday kitchen necessities. The Ona trademark indicates that Fine Dining & Living sees possibilities in combining their signature elegance with functional kitchen appliances. Each piece in the Ona collection is expected to match the brand’s reputation for excellence.

Why kitchen tools, and why now?

Hand-operated kitchen utensils have seen renewed interest lately. Many home cooks prefer these tools because they offer greater control and a more personal cooking experience. Fine Dining & Living addressed this trend directly by launching Ona in 2017 as part of the company's strategic shift from wholesaling to a multi-brand approach and securing it with a trademark application five years later. The move puts them in an ideal position to capitalize on the growing industry. This new trademark may help Fine Dining & Living gain even more committed clients.

Fine Dining & Living is certainly preparing something exceptional. The only question is whether it will be special enough. The industry will undoubtedly be watching.