Is Zara Entering the Toy and Sports Industry? A New Trademark Filing Suggests So

Over the years, Zara has made a name for themselves as a leading trendy fashion retailer. They are always on top of the game with the latest style. However, could they be looking to keep up with something entirely different from fashion? In a recent move, they filed a trademark that signals an expansion in the world of sports, sporting goods, games, and toys.

The Spanish-owned brand is already a major player in fast fashion, known for its affordable and stylish clothing. So why this step? This latest trademark could hint at Zara’s ambition to take over a different market beyond fashion. So far, here’s what we know about their recent filing.

A trademark that covers more than just fashion

In October 2024, Zara, under Industria de Diseño Textil, S.A., filed a trademark application under the category of toys and sporting goods. The application is still pending approval by the United States Patent and Trademark Office (USPTO).

This trademark covers a variety of products, including:

1. Sports gear – Soccer goal nets, yoga blocks, sports balls, elbow and knee guards, ice skates, abdominal wheel rollers, rackets, and yoga straps.
2. Toys – Dolls, dollhouses, rocking horses, and teddy bears.
3. Games – Kaleidoscopes, card games, building games, and coin-operated amusement machines.
4. Christmas items – Tree decorations, party favors, synthetic Christmas trees, and stands.

Has Zara done this before?

Zara has actually explored the sporting goods and toy market before. Through Zara Home, its home decor brand, the company has sold children’s toys, fitness equipment, dolls, and playsets.

Filing a new trademark under this category may signal a shift into further expanding into the toys, games, and sporting goods market instead of offering a small or seasonal selection. This is a demonstration that they are determined to be more than just a fashion brand.

Zara has also tested other markets, including lifestyle products like pet accessories. This latest trademark could be another step toward meeting consumer needs in all aspects of daily life.

What’s next for Zara?

What started as a simple clothing brand has grown into a potential lifestyle retailer. From post-war Spain, where a young entrepreneur had a vision to sell clothes, to an expansion into home goods and now toys.

Could this be the start of a new era for Zara?