Leather, Nostalgia, and a Trademark Move: Is Kate Spade Saturday Returning?

If there is one thing that makes waves in the fashion world, it is a good comeback. Take Victoria’s Secret, for example, with their much-anticipated 2024 fashion show after taking a break for years. Vintage designs are also making a strong return, shaping trends in the industry today. People love pieces that bring them a sense of nostalgia, and leather is one of those things that always sparks excitement. From the return of baguette bags to Beyoncé embracing western fashion during her Cowboy Carter era, leather has been at the center of it all. 

However, these are not the only once-popular trends resurfacing from the past. Kate Spade New York is also making a move. The brand recently filed a trademark application for Kate Spade Saturday, a collection of leather and imitation leather products. Could this be the revival of a brand that disappeared just as quickly as it was launched?

Kate Spade’s new trademark Move

The filing was made under the category of leather products and is still awaiting approval from the United States Patent and Trademark Office.

It encompasses a wide range of products, including: 

• Leather and imitation leather bags
• Shoes
• Key cases
• Credit card and attaché cases
• Purses and wallets
• Suitcases

Does this trademark filing suggest a full product launch that brings back the fun spirit of Kate Spade Saturday, or is it a step in a new direction for the brand?

A walk down memory lane: What was Kate Spade Saturday?

Kate Spade Saturday was launched in 2013 as a younger, casual, and more affordable Kate Spade brand. It featured clothes, handbags, accessories, shoes, home, and other lifestyle products. What stood out the most was how playful the line was, from vibrant colours to daring patterns, giving that young, wild, and free look.

Kate Spade Saturday was, however, short-lived as it quickly shut down in 2015, well, until now. Although it ended years ago, recent developments suggest that its legacy may soon be revived.

Why now?

Filing this trademark is more than just a business move. It shows that Kate Spade is tapping into nostalgia, a powerful force in fashion. Reviving a beloved brand a decade after its disappearance isn’t just about selling products - it’s about reigniting nostalgia and emotion.

This move also shows Kate Spade’s ability to adapt to trending styles, especially after Beyoncé’s Cowboy Carter era made Western-inspired fashion even more mainstream.

The comeback we’ve been waiting for

The return of Kate Spade Saturday could mean a complete rebrand of what people once associated with cherished memories.  What remains clear is that this is a strategic and well-timed move, one that rewire the fashion industry.  Is this the beginning of a new chapter for Kate Spade? Only time will tell.