Kanye West’s Mysterious “Wife by Husband” Trademark: A Bold Move Beyond Fashion?

Kanye West’s most recent trademark filing proves that he isn’t just redefining the fashion industry. He is plotting his next move, and this will likely catch your attention. Exactly a week ago, Kanye West, under his company Ox Paha Inc., filed a trademark Wife by Husband. The details surrounding this trademark are few as it’s quite recent. However, based on records at the United States Patent and Trademark Office, the categories that will be covered under the filing include printed books in the fields of biographies, non-fiction, picture books, storybooks, and memory books. 

Kanye West is a renowned hip hop and rap global star who never fails to take the internet by storm through tapping into unexpected markets. Beyond music, Kanye is a fashion designer known for his iconic Yeezy designs. His love for fashion goes beyond designing. In 2022, Kanye made his debut as a catwalk model in the famous Paris Fashion Week. He left many in awe as he took over the muddy runway in dramatic cuts, dressed in a black cap, flack jacket, leather trousers and boots, and bruises on his face.

Kanye's flair for the dramatic

The fashion icon is known for his flair for the dramatic. This makes me wonder what his new book trademark is all about. The paper goods and printed materials category is quite intriguing. Would this perhaps indicate some interest in venturing into book publishing? And what’s with the name Wife by Husband? Regular couples show affection through gifts and romantic gestures. Not Kanye West, though. His idea of romance involves filing an entire trademark for his wife. Anyway, I digress. But when it comes to Kanye West, nothing is surprising anymore. 

What’s next for Kanye?

While Wife by Husband might be a new trademark, it’s only a matter of time until Kanye reveals his next move. Will it turn heads? Let’s wait and see. Kanye continues to break into unexpected markets with his unconventional ideas. This could show his commitment to constantly redefining his brand. It might also be a statement - one that says we can't put him in a box. He will always find a way out and venture into something new and unexpected. Who knows what his next big move will be? Only time will tell.