Gymshark’s Latest Trademark Move: Is This the Future of Fitness?

It all started with a young man in his garage, a dream, and a sewing machine. Ben Francis wasn’t a prominent businessman - just a guy who loved fitness and had a vision. Now, that vision has grown into something huge.

From Ben Francis' small garage, Gymshark has become a big deal. The fitness brand recently filed a trademark for We Do Gym. This is a new marketing campaign taking over the internet that aims to reinforce its identity as an authentic gym brand.

The trademark filing is pending and still waiting for approval from the United States Patent and Trademark Office (USPTO). It has been filed under the education and entertainment services category. This could signal a commitment to impact knowledge while also keeping it fun and light through immersive experiences. 

Fitness as a lifestyle: Gymshark’s daring evolution

We Do Gym is here to make one thing clear: Gymshark is not just about athleisure. They’re all about the gym. They’re focused on creating a complete gym experience. From opening gyms to offering training, they have something much bigger in mind.

While exercise is still the main focus, We Do Gym will also address mental health and well-being. They’ll educate people about health through various platforms, like blogs, podcasts, and video content. They’ll also organize social gatherings and live and online events to entertain people. Gymshark is even exploring virtual gaming and digital fitness, giving people access to cool online features. This campaign is about changing what fitness means.

Gymshark’s game-changing vision: what’s coming next?

Gymshark is making it clear they want to sell a lifestyle, a mindset, and a movement. And they want everyone to know it.

With this campaign, including blogs, videos, and other types of content, We Do Gym could also help the brand become a major fitness creator. But what will this mean for existing creators? Will it lead to competition or collaboration? We’ll just have to wait and see.

We Do Gym is more than just an online campaign. It’s Gymshark’s way of becoming a leader in the fitness industry. Will they change the industry forever? Or will other brands try to catch up?