Coach Files “Newgen” Trademark - A Sustainable Revolution in Luxury Fashion?

Coach is shaking up the luxury fashion world with a daring move. They’re launching a new fabric that combines style with environmental responsibility, and that got me really interested.

On January 9th, 2025, Coach filed a trademark for Newgen. This is a new material made from recycled leather, set to be used in a new line of Coach Classic products. The trademark is still awaiting approval from the United States Patent and Trademark Office (USPTO). It's exciting to see Coach focusing on sustainability, but this trademark is about more than just a new fabric -here’s why.

Newgen is part of Coach’s strategy to collaborate with environmentally conscious companies, with the goal of promoting sustainability and driving positive change within the fashion industry. Coach is working with Gen Phoenix, a company that rescues leather scraps from landfills and turns them into high-quality recycled leather. Newgen has at least 80% less carbon impact than regular leather and will be available in Fall 2025. This isn’t just another clothing line -Coach is proving that fashion and sustainability can work together.

Coach is known for high-quality leather goods, but now they’re taking a new approach -turning old materials into something fresh. The Newgen collection will include jackets, blazers, shirts, skirts, dresses, and shoes. Accessories like belts, scarves, gloves, and shoe covers will also be part of the line. What makes this collection special is its focus on sustainability. Who wouldn’t want to wear something stylish that also helps the planet? Coach has always been a leader in luxury leather goods, and now they might be changing fashion by making sustainability a priority. Imagine how this could influence the way people choose their clothes.

How this trademark could change fashion

Coach’s Newgen trademark could make a big impact on the fashion industry. Other brands might start paying more attention to sustainability. Today, people care deeply about the environment and want products that are better for the planet. Coach’s decision to focus on sustainability sets a new standard, and other fashion companies may need to rethink how they make their products.

By using recycled leather in classic designs, Coach is blending tradition with innovation. This could redefine what it means to be a luxury brand.

What’s next?

This trademark isn’t just about business -it’s a statement. It shows that Coach is serious about finding new ways to be sustainable and ready to shake up the industry. Could this be the start of a new era for Coach, where luxury and sustainability go hand in hand? Are they aiming to be the top brand in eco-friendly fashion?

What does the Newgen trademark mean for other brands? Coach has announced their plans early, but Fall 2025 is still a long way off. What if another designer releases an eco-friendly leather jacket before then? The launch of Newgen could push the fashion industry toward more sustainable choices, with Coach leading the way. The question is -can Coach stay true to its classic roots while making luxury fashion more sustainable?