Trademark Alert: ASICS Moves to Secure ‘Energy Unit’ – A Boost for Running Shoes?

Think about a shoe that not only simplifies your steps but also actively pushes you forward making every distance you run feel shorter. ASICS has already tried and tested this with Guidesole technology, a design where the sole is curved to increase efficiency while reducing effort.

Currently, the brand is taking another strategic leap with their latest trademark filing, Energy Unit, hinting at a new system that further utilizes energy return in footwear and clothes. Could this be the next step in sustainable, performance-driven sports gear?

What exactly is Energy Unit?

The filing suggests that the brand is working on a model designed to reduce energy consumption and promote sustainability. It has been filed under the clothing products category and covers clothes, headwear, and shoes, as well as a component of footwear and footwear technology. Although the brand has yet to unveil what Energy Unit is all about, the name of this filing demonstrates a commitment to keep evolving.

ASICS’ legacy of innovation

This move does not come as a surprise. ASICS has a long history of innovative shoe technology. Over the years, the brand has introduced designs such as Metaride - an advanced Guidesole system that offers a relieving sensation at the ankle to reduce energy loss. In 2024, the brand launched the Sky Paris, an improvement on previous running shoe models that focused on lighter weight, improved breathability, and enhanced energy optimization. This recent filing naturally fits with the brand’s previous efforts and may well signal the next big breakthrough in energy-saving technology.

A smarter future for running?

With major brands like Nike and Adidas striving to be at the top, Energy Unit could be ASICS’ way of standing out in a competitive market. If successfully implemented, this cutting-edge technology could be revolutionary in long-distance running. 

As runners look forward to the launch, one question is clear - will Energy Unit be the big break in performance shoes? Only time - and a few miles on the track will tell.