Kristen Bell’s Armani Looks Stole the SAG Awards - Now Armani is Revolutionizing Beauty with the ‘Armani Face Profiler’ Trademark

The 2025 Screen Actors Guild (SAG) Awards started with light, nostalgic moments as the host, Kristen Bell, took the stage. The original voice actor for Princess Anna in Frozen opened the ceremony with a witty parody. She playfully asked, “Do you want to be an actor?” instead of the original, “Do you want to build a snowman?” This moment highlighted the uncertain beginnings of an acting career while also setting the tone for an evening filled with glitz and glamour.

Her humor was not the only thing that captured the crowd, her outfits also stole the show. She wore four distinct Armani Privé looks, ranging from sleek, tailored tuxedos to elegant, crystal gowns. Beyond turning heads on the red carpet, the fashion house is expanding its reach further into the beauty industry. 

The trademark filing  - What Is Armani Face Profiler?

Georgio Armani’s brand recently filed a trademark application under Armani Face Profiler, a new service that offers skin care and makeup consultation. This trademark is pending approval from the United States Patents and Trademark Office (USPTO). The filing was listed under two main categories:

• Medical, beauty & agricultural services, which cover skin and beauty consultation
• Computer, software, electrical, and scientific products, which covers skin diagnosis services

This trademark filing indicates the brand’s influence not only in fashion and entertainment but also in beauty. It also signals that they understand that good skin matters just as much as the artistry that goes behind the outfit on it.

Bridging the gap between red carpet glamour and everyday beauty

If there is anything that Kristen’s red carpet moment affirmed, is that beauty, fashion, and talent are all connected. As the industry grows, the demand for reliable and personalized beauty solutions keeps rising. Armani’s response to this shift demonstrates the brand’s dynamic nature and ability to keep up with consumer needs. It also fits naturally with the brand’s previous efforts in the skin care industry.

Armani’s disruption in the beauty industry

This trademark filing is not surprising, as it is not Armani’s first play in the skin care industry. In early 2023, the brand launched a meta profiler, an AI-powered technological device that images the skin ten times beyond what the human eye can see and even measures clinical aging signs. The latest expansion suggests an evolution of that concept, one that expands its offerings into personalized beauty services, combining expert consultations with advanced skin diagnosis tools.

What’s next for Armani beauty?

The Armani Face Profiler trademark defines the relationship between fashion, beauty, and health. It shows the brand’s commitment to continuous innovation to ensuring proper skincare for consumers, whether on the red carpet or not.

From breathtaking SAG awards looks to this trademark filing, the brand is redefining luxury. The question now is, what will their next big move be? Only time will tell.