Secret Level Trademark: Amazon Expanding The Gaming Universe

In 1994, Jeff Bezos founded Amazon as an online bookstore with a bold vision to harness the power of the internet. Starting in a small garage, Bezos built the company around a simple idea: to offer customers an unmatched selection of products with fast, reliable service. Over the years, Amazon grew rapidly, expanding its offerings far beyond books to become the giant we all know it as today.

As the company grew, Amazon diversified into new areas, including entertainment. Today, it stands as a major player in digital media. This move into entertainment reflects Bezos’ ongoing ambition to reshape industries and bring innovative experiences to millions around the world. It was hence no surprise that this would be one of the men to bridge the gap between videogames and TV.

On December 4, 2024, Amazon Technologies filed an application to trademark Secret level. This unique show is made of fifteen animated, standalone short stories based on several video games and franchises. It dedicates itself to expanding these already beloved worlds. 

This trademark move is a sign of new ideas in animated entertainment. The trademark covers an animated anthology series in fantasy, action, and adventure. The show airs on Amazon Prime. It marks a big step as Amazon expands deeper into the world of games and storytelling.

Expanding Universes

Amazon has always been known for its innovation. It's the home of some of the most iconic shows today. Shows such as The Boys, Invincible, and The Rings of Power, among others.  With Secret Level, the company aims to blend the storytelling of animation with the thrill of gaming seamlessly. It expands the worlds of already existing games. The new series borrows from the success of Love, Death & Robots. It promises short, striking stories that mix bold visuals with strong action. Early reviews of the concept have been positive. Fans say the show feels fresh and engaging.

The future of storytelling?

Secret Level is a promise of fresh stories and bold adventures. Amazon is setting the stage to mix games and animated series in a way that feels new yet familiar. With strong backing from a billion-dollar company known for its tech and entertainment prowess, SECRET LEVEL is set to change how we see animated content on television and beyond.