The Oscars: A Trademark That Defines Excellence

Every year, Hollywood's biggest night brings together the best film to offer. The Academy Awards, also known as the Oscars, recognizes cinematic achievement with golden awards and iconic speeches. However, behind the glamor, the Academy of Motion Picture Arts and Sciences (AMPAS) works hard to secure this brand.

As we celebrate the 97th Academy Awards in 2025, it's worth reflecting on how the Oscars became an institution. One important approach assured its exclusivity: a trademark that covers the entire presentation.

Trademarking exclusivity

The word Oscars is more than a name- it’s a symbol of success. To guarantee exclusivity, its brand, AMPAS, filed for a trademark on July 25, 1988. This filing specifically covered entertainment services, including the presentation of awards for excellence in motion pictures. In other words, there is a legal presumption that only AMPAS owns the trademark for the Oscars and has the right to use it within the scope that the mark is filed under. 

The Oscars had been a Hollywood tradition since 1929. But in the late 1980s, media was expanding rapidly. The Academy saw the need to protect its name from unauthorized use and brand confusion.  This wasn’t just about legal paperwork- it was about securing the Oscars’ legacy. This trademark ensures that when people hear “Oscars,” they think only of the excellence and credibility that the Academy offers.

Protecting the Academy

The Academy of Motion Picture Arts and Sciences was founded in 1927 to promote excellence in film. While best known for the Academy Awards, it also works in film preservation, education, and supporting filmmakers worldwide. The trademark filing was one of many steps AMPAS has taken to protect its influence in the film industry.

The 97th Academy awards: A celebration of a protected legacy

This year’s 97th Academy Awards has already brought unforgettable moments. From groundbreaking films to historic wins, the Oscars continue to evolve while staying true to their purpose. The ceremony reminds us that these awards are not just about glamour. They celebrate the best in filmmaking.

As we watch stars take the stage, give heartfelt speeches, and enjoy their moment, few think about the legal work that protects this event. But behind every golden statuette is exclusivity that helps maintain the Oscars as the most prestigious award in the film industry.