OneRepublic’s Next Chapter: A Trademark Expansion, A Punjabi Crossover, and a Global Vision

A stadium anthem, a cinematic spectacle and a fusion of sounds that bridges cultures.

OneRepublic’s latest release, Tell Me, hints at a new beginning where OneRepublic’s music is a global staple. Their collaboration with Karan Aujla, a major force in Punjabi music, goes beyond blending sounds and well into meeting global audiences where they are. Essentially allowing the artists to tap into a rapidly expanding market.

Aujla, who blends hip-hop, R&B, and Punjabi folk, has become a dominant name in India, the UK, and Canada, topping charts and shaping the Punjabi music movement. His ability to fuse Punjabi and Western sounds has helped him build a loyal fanbase far beyond South Asia.

For OneRepublic, this feature is a testament to their ever-evolving style.

The Tell Me music video, filmed over a couple of days, captured Bollywood’s vibrant, colorful energy and OneRepublic’s cinematic style. With the grand visuals and the vibrant choreography, the storytelling feels larger than life. Indian actress Disha Patani plays a lead role, further cementing the song’s Bollywood inspiration.

But Tell Me is more than just visuals or a fusion of sounds; It is a blend of cultural voices.

A trademark expansion signaling a digital evolution

Over the years, OneRepublic built a strong trademark portfolio, securing its place in music, branding, and live performances. Their latest trademark filing, submitted in August 2024, hints at a business expansion for these music gurus.

This filing covers live and digital performances, recording services, as well as multimedia experiences. One Republic is setting the stage for the new trajectory their art will take. The industry is changing with better access to music, which has led to incessant competition driven by the influx of different sounds and genres. Simply putting out albums is no longer enough. The biggest artists today aren’t just releasing music—they’re creating immersive fan experiences, exclusive content, and direct-to-audience platforms.

OneRepublic’s move toward a borderless industry

India’s music industry is growing at record speed, and Punjabi artists are at the forefront. They dominate streaming platforms, headline major festivals, and shape the global music conversation.

By teaming up with Karan Aujla, OneRepublic isn’t just exploring a new audience; They’re actively stepping into one of the most influential markets in modern music.

The track itself reflects this shift. Tedder’s soaring vocals and Aujla’s rhythmic Punjabi flow blend seamlessly, creating a song that feels natural rather than experimental. Allowing us to take a glimpse into the future of global pop.

What comes next?

One Republic’s latest moves, a new trademark, a global collaboration, and a music industry embracing borderless sounds, suggest this is just the beginning.

As the band reaches new audiences, their future in multimedia looks brighter than ever. It hints at more international collaborations, exclusive content, and even direct-to-fan platforms on the horizon.

The popular band is undoubtedly revolutionizing the future of digitized global entertainment while safeguarding their intellectual property assets and we are here for all of it.