Netflix Mixes Things Up With Now Pouring Trademark

Netflix changed how we watch TV. It turned living rooms into movie theaters and laptops into cinemas. Famous for binge-worthy hits like Stranger Things and the reality sensation Drink Masters, the streaming giant is looking beyond entertainment. Now, Netflix is turning its attention from screens to cocktails.

In August 2024, the brand took a bold step that hinted at something amazing by applying for a trademark for Now Pouring. This hints at an exciting new venture that combines their popular shows with real-world encounters.

Trademarking an experience

The Now Pouring trademark application spans restaurant and hotel services, as well as education and entertainment. With these classes in mind, Netflix is crafting a unique blend - mixing entertainment, education, and mixology into one intriguing cocktail. 

Netflix understands that fans love connecting with their favorite shows in real life. With this power move at play, they can now exclusively offer these cocktail classes and experiences while ensuring that no one else profits from their hit show, Drink Masters.

The secret ingredient: Frankie Solarik

Netflix isn’t doing this alone, their new venture features Frankie Solarik. Frankie is the legendary mixologist and beloved judge on Drink Masters. Solarik’s creative approach to cocktails made him famous, and now he's helping fans create their extraordinary drinks at home. The Now pouring courses promise to turn living rooms into upscale bars.

Pouring into the real world

This isn't Netflix's first dive into experiences beyond streaming. Their recent pop-up dining venture, Netflix Bites, showed that fans crave interactions beyond the screen. The success of Drink Masters made it clear that viewers love not only watching cocktails but learning to make them too. The trademark ensures Netflix can keep expanding this new area. from online classes to perhaps even real-life cocktail lounges.

Could this be the future of TV? A world where streaming meets sipping? Either way, Netflix isn’t just pouring drinks with this one, they’re pouring innovation.