Derrick Kabonyo
05 March 2025 • 1 min read
Mick Jagger is one of the most legendary figures in rock and roll. He has cemented a legacy as one of the greatest performers of all time. He guided The Rolling Stones to international stardom and reshaped the image of a rock star.
So, when the icon walked onto the Oscars 2025 stage, the audience was taken aback. Whispers began to fill the room. Just what was Jagger up to? Singing, perhaps? Presenting? Standing beneath the bright lights, he reminded everyone exactly who Mick Jagger is- a global icon.
Back in 1999, Mick Jagger took an important step to safeguard his legacy. He filed to trademark his own name. But why would a global rock star need to trademark his name? According to the United States Patent and Trademark Office (USPTO), "federal registration on the principal register provides several advantages," including public notice of ownership and a legal presumption of exclusive rights nationwide. For a global figure like Mick Jagger trademark protections prevent unauthorized exploitation by maintaining control over the commercial use of his name.
The trademark for Mick Jagger was filed under Musidor B.V., a Netherlands-based company that has long managed the business affairs of The Rolling Stones. For a musician of his stature, a trademark is more than legal paperwork- it’s about maintaining artistic and financial control.
Even now, many modern artists and public figures follow Jagger’s lead, securing trademarks for their names early in their careers.
As Jagger stood on the Oscars stage, he didn’t need to sing a note to command attention. His presence alone was enough to steal the show and to keep everyone guessing. When all he was there to do was to present the Best Original Song award. He humorously noted that he was stepping in for Bob Dylan, who had declined the role.
Few people can claim the kind of lasting impact that Jagger has had. And fewer still have the foresight to protect their legacy legally before the world even realizes how valuable it is. The trademark he secured in 1999 wasn’t just a business move- it was a declaration.
Mick Jagger isn’t just a rockstar; he is a trademarked rockstar. So when he makes an appearance, whether on stage or in the business world, his presence reinforces the importance of legally protecting one’s identity.
AUTHOR
Derrick Kabonyo is a dedicated writer and media professional with years of experience in digital storytelling. As part of the Trademarkia News team reporting to our Pretoria office, Derrick covers the latest in pop culture and food, offering fresh perspectives and engaging narratives. His work combines creative flair with in-depth analysis, making him a trusted voice in media spaces.
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