Derrick Kabonyo
14 February 2025 • 2 min read
In a bold move, Kanye West - now going by Ye - has taken a legal step to protect what some would say are his feelings. In January 2024, his company, Ox Paha Inc., filed a trademark that states I miss you when I wake up before you. A phrase that is more than just words, but a heartfelt message inspired by his love for his wife, Bianca Censori.
The trademark was filed in January 2024 and as of September, has been confirmed for Gazette publication. This decision shows that Ye is determined to protect his message. It's Kanye's way of paying tribute to the strong feelings that inspire his words. By trademarking this phrase, Ye probably plans to incorporate it into merchandise and other products down the line, offering a piece of his heart to his fans.
The recent events involving the two at the Grammys have reignited interest in Ye’s trademark. At the awards show, Bianca Censori wore a bold and controversial outfit that sparked much discussion. The outfit has been described as “explicit” and, by some simpler takes, “naked.”. Amidst all the chaos, the trademark stands as a symbol of Kanye's love.
Kanye and his wife Bianca are no strangers to controversy; in fact, they’re quite familiar with it. Their relationship has caused its fair share of online buzz, from daring fashion statements on and off the red carpet to surprising incidents at significant events. Their behavior frequently defies convention and sparks conversations. Despite the controversies, they stay true to their creative spirit. Their partnership is a blend of art, passion, and fearless self-expression.
Ox Paha Inc. is Ye’s creative home for new ideas and bold moves. This is a company known for taking risks and pushing the limits of art and culture. With this trademark, Ox Paha Inc. isn’t just protecting this phrase; it's paving the way for new products that carry this personal message. The trademark could inspire ventures like fashion (engraved jewelry, streetwear) and collectibles (plush toys, home decor). It might also spark tech projects like love-letter apps or branded water bottles. On the creative side, it could support love-themed charities or art and music experiences, such as special vinyl releases.
Fans can now expect to see this trademark appear on various items. It’s a sign that Ye is ready to share even more of his creative soul with the world.
Imagine waking up early before your partner on a chilly Sunday morning. The quiet is comforting, but you feel some emptiness without their smile with you. It’s that bittersweet feeling that Ye has managed to capture in a bottle. “I miss you when I wake up before you” is Ye’s promise of a future filled with his personal touch. Ye is setting the stage for an intriguing chapter in his journey. Right now, it’s all but speculation. USPTO has requested a Statement of Use (SOU). Whether this ends up on fashion pieces, tech products, or something unexpected, one thing is clear: Ye is never short on creative surprises.
AUTHOR
Derrick Kabonyo is a dedicated writer and media professional with years of experience in digital storytelling. As part of the Trademarkia News team reporting to our Pretoria office, Derrick covers the latest in pop culture and food, offering fresh perspectives and engaging narratives. His work combines creative flair with in-depth analysis, making him a trusted voice in media spaces.
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