Sandra Achieng
04 March 2025 • 2 min read
At night five of the Chromakopia Tour in LA, Tyler, The Creator wasn’t just putting on a show - he was pulling fans into his world. One moment, he was barking into the mic, and thousands of voices echoed back. The next, he was tossing cash into the air, letting the crowd scramble for it. Between the vinyl-spinning, the donuts mid-verse, and the surreal energy only he can create, it was clear - Tyler doesn’t just perform, he builds experiences. And now, he’s doing the same with Golf Wang.
According to a recent trademark filing, his company, Flower Boy Trademarks, LLC, has taken steps to expand the Golf Wang brand far beyond streetwear. The new filing covers an unexpected range of products, from furniture and bicycles to jewelry, board games, and home goods. If approved, Golf Wang could soon exist in every part of daily life, moving from a cult-favorite clothing brand to a full-scale lifestyle empire.
Since its launch, Golf Wang has never played by the rules. What started as an extension of Odd Future’s rebellious aesthetic quickly turned into one of the most recognizable independent fashion brands in the industry. But Tyler has always had bigger dreams. His vision has never been limited to just apparel, he wanted a lifestyle brand.
This new trademark move shows exactly that. If approved, Golf Wang will soon cover furniture and home goods, including couches, chairs, beds, tables, and bedding. It will extend into bicycles, making sure Tyler’s aesthetic isn’t just worn but ridden through the streets. Jewelry and watches are also in the lineup, expanding from apparel into statement accessories that turn heads. The expansion also includes board games, stationery, and photography books, all infused with the unique identity Golf Wang has cultivated over the years. Home accessories and bedding are also part of the vision, bringing rugs, blankets, and even bath towels under the Golf Wang umbrella.
This isn’t a random expansion. It’s a calculated move.
Tyler’s always been known for world-building. His music, his visuals, his branding - everything he creates is part of a universe of his own making. Now, he’s ensuring that Golf Wang isn’t just something you wear - it’s something you live in.
The trademark process is still in its early stages, with the application currently listed as “Non-Final Action - Mailed”. This means the USPTO has issued feedback that requires a response before it can proceed further. Tyler’s legal team will need to address any issues raised and submit the necessary clarifications for the filing to move forward.
Tyler, The Creator has never just followed trends, he’s set them, flipped them, and built new ones from scratch. Now, he’s taking that same disruptive energy beyond music and fashion. Golf Wang isn’t just evolving - it’s expanding into something unshakable. A brand that doesn’t just exist in closets but in living rooms, on city streets, and in everyday life. The trademark process is still unfolding, but the vision is clear: this isn’t a pivot, it’s a takeover.
Tyler has always shaped his own lane. Now, he’s making sure the rest of the world moves with him.
AUTHOR
Sandra Achieng is a researcher, writer, and lifelong learner on the Trademarkia news team, reporting to the Pretoria office. She thrives on tackling complex topics and making them easy to understand. Whether breaking down trademark filings or exploring the world of lasers and optoelectronics, Sandra is always eager for a challenge—both in learning and teaching. With a background in optics and lasers, Sandra has presented at conferences, mentored students, and worked as a teaching assistant. When she’s not analyzing trademarks or experimenting with light, Sandra enjoys cycling, discovering new music, and chasing the next big idea.
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