Disney’s Tiana Trademark: Protecting Culture

Disney is that comforting hand that has mothered us all through life. They held our hands when we were young and have been there through every magical moment. Now, Disney is moving to protect one of its most magical characters: Tiana.

A Legacy of Hope and Dreams

On December 10, 2024, Disney Enterprises, Inc. filed a trademark for “TIANA.” This is not just a legal step. It is a way to secure a legacy. Tiana, the hardworking and brave princess from The Princess and the Frog, symbolizes hope and progress. She shows us that dreams can come true with hard work. For many, Tiana represents the power of perseverance and the promise of a better future.

Black girl magic

Tiana Rogers is a fictional character in Walt Disney Pictures' animated film The Princess and the Frog. Created by writers and directors Ron Clements and John Musker and animated by Mark Henn, Tiana is voiced by Anika Noni Rose, with Elizabeth M. Dampier voicing the character as a child.

Today, many people talk about inclusion and the need for true representation. In a time when some see moves as “blackwashing,” Disney’s decision to protect Tiana matters. Tiana is not just any character; she is a Black Disney princess. Her story breaks old barriers and shows that everyone deserves a chance to shine. By trademarking her name, Disney is ensuring that Tiana remains a strong symbol of culture and pride. This act is a promise to honor her story and the values of the people she represents.

Expanding the Magic Beyond the Screen

This trademark filing is a sign of things to come. Disney is not stopping at movies. The filing hints at new plans that might include educational programs, immersive experiences, and special merchandise. Just last month, Disneyland opened Tiana’s Bayou Adventure. This ride is more than a new attraction. It is a celebration of a Black princess who dared to dream big. The trademark makes sure that every new piece of Tiana’s world is true to her spirit.

A Step Towards True Inclusion

Disney is a company famed far and wide for its magical storytelling and commitment to quality—a trait they have carried for generations. With the trademark for Tiana, they are making a strong case for protecting and cultivating a story that means something.  A story that matters. They are showing that true inclusion means celebrating heroes from all backgrounds without controversy. By keeping Tiana safe under their trademark, Disney promises that her world will be expanded with care and respect.

Disney’s latest move is a pledge to honor magic, hope, and a strong message of inclusion for all.