Blake Lively’s Blake Brown: A Trademark in a Storm

On August 2, 2024, the trademark  Blake Brown was officially filed for registration. Named after her birth surname, Blake Brown is the new haircare line launched by Blake Lively. The products range from nourishing shampoos and masks to a leave‐in potion and dry shampoo. They offer a fresh, clean approach to haircare without using traditional conditioner. The trademark filing isn’t just a legal formality- it marks the brand’s commitment to quality and originality in a crowded beauty market.

Controversy on set 

At the same time, a storm was brewing on the set of the film It Ends With Us. Blake Lively found herself at the center of a very public controversy - one involving none other than her co-star and director Justin Baldoni. Lively accused Baldoni of sexual harassment and of orchestrating a smear campaign against her. Baldoni sued her for defamation demanding $ 400 million in damages. Leaked and behind‐the‐scenes videos have fueled the so‐called Blake Baldoni scandal. Influential celebrities have been roped in. So have their fans. All this has drawn sharp media attention and sparked heated debates online.

Turning scandal into strategy 

Critics noted that the film’s heavy subject of domestic violence demands serious discussion. Yet, Lively’s press tour was filled with upbeat interviews and even plug moments for her new haircare line. Some say that promoting Blake Brown during the tour was a way to steer attention. Instead of dwelling on the negative press surrounding the movie, Lively appeared to be using that limelight to push her business. A move seen as both smart and opportunistic. 

What the trademark means 

Filing a trademark for “Blake Brown” is a smart move for any new brand. The trademark legally protects the name. For Lively, this is a chance to establish the brand’s identity independent of her personal life. This is particularly important when controversies threaten to overshadow a business venture - a very common occurrence. By securing her trademark, Lively signals that Blake Brown is here to stay.  

Looking past the storm

The legal battles and scandals continue to make headlines. Blake Lively’s Blake Brown brand stands as a testament to her determination to build something lasting. The trademark filing not only safeguards her investment but also shows a clear vision for a future where her products are judged on their merits - not merely by the drama that sometimes surrounds celebrity lives. In a fast-changing world of beauty and controversy, Lively is making sure her brand is protected, relevant, and ready for whatever comes next.