Elon Musk’s Tesla Bot Action Figure: A 24-Hour Sellout and a Trademark Hinting at a Comeback

The release of the Tesla Bot Action Figure was a moment collectors both dream of and dread. As soon as the sale went live, it sold out within hours. Many barely had time to click “Add to Cart” before seeing the dreaded “Out of Stock” message. By the time some attempted to complete their purchase, it was already unavailable. In the end, only the fastest buyers managed to get one.

For everyone else, the resale market was ruthless. Within a day, listings popped up at double, triple, or even quadruple the original $40 price. Resellers flipped figures for $200, $300, and even $500. Buyers who hesitated had a tough choice – pay inflated prices or risk missing out entirely.

The trademark filing: a sign of more to come

But here’s the good news – a pending Tesla trademark application suggests this may not have been a one-time release. Filed under toys and sporting goods products, it covers toy action figures and accessories, therefore securing rights to a full line of figures, add-ons, and collectibles.

If Tesla is legally protecting the Tesla Bot Action Figure, it sees long-term potential – whether through a second release, an upgraded model, or an Optimus-themed merchandise line. That’s why before you give in to scalpers, take a breath – this collectible might be making a comeback sooner than you think. But here’s the twist – the trademark doesn’t guarantee an immediate restock, but it confirms one thing – the Tesla Bot Action Figure is here to stay.

Why Tesla launched the action figure

Many people may wonder why collectors are choosing to buy a Bot Action Figure instead of waiting for the official launch of Optimus, Tesla’s humanoid robot. What makes this miniature version so appealing, and why is there such high demand for it? The reason is clear: the Tesla Bot Action Figure isn’t just another collectible - it’s a symbol of what’s to come. The action figure is modeled after Optimus and offers a preview of its design. While it isn’t built for factory work like its full-sized counterpart, its sleek, futuristic design offers a glimpse into the robotic workforce Tesla envisions.

According to Tesla's official product description, the Tesla Bot Action Figure is a 1:10-scale model with over 40 parts and 20 moving joints, designed to replicate the movement of Tesla’s Gen 2 humanoid robot. It includes a charging stand and a cyber hammer, making it both a display-worthy collectible and an interactive piece for enthusiasts. However, due to small parts, it is not suitable for children under 14 years old.

But why did Tesla choose to launch a miniature version instead of the Gen 2 humanoid robot? The answer is simple - Tesla understands branding. The action figure isn’t just about selling a product; it’s about making Optimus a household name before the real version even hits the market. By turning Optimus into a collectible, Tesla is introducing humanoid robots as something familiar, even desirable.

And it worked. The 24-hour sellout proved there was demand – not just for the figure, but for the idea behind it. People wanted a piece of the future, even in palm-sized form.

Securing the future

Even though the action figures have already sold out with no official news of a re-release, Tesla’s trademark filing application for the innovation is a strategic move to protect its brand beyond this initial release. Securing the trademark ensures that Tesla maintains exclusive rights to the product, preventing other companies from producing similar versions or using the same branding to capitalize on its success. By doing this, Tesla protects its market position, strengthens its brand identity, and keeps full control over future releases tied to the Bot Action Figure name.