12 Expert Tips to Grow Your E-commerce Business (Insights From Founders, CEOs, & Directors)

Growing an e-commerce business requires more than having great products—it involves strategic actions and thoughtful approaches to building trust, engaging customers, and streamlining the shopping experience.

In this article, we've gathered insights from industry leaders, including founders, CEOs, and directors, who have successfully navigated the challenges of the e-commerce landscape.

From leveraging social media and optimizing the checkout process to enhancing product pages and focusing on sustainability, these 12 expert tips will provide actionable strategies to help elevate your e-commerce business.

Whether you want to improve customer experience or drive brand loyalty, these expert-backed tips offer valuable guidance for achieving long-term growth and success.

1. Focus on personalized purchaser studies 

"One key tip for growing your e-commerce commercial enterprise is to focus on personalized purchaser studies. In today's virtual landscape, customers crave a unique touch that sets your brand apart. Utilize statistics analytics to understand client preferences and tailor your marketing strategies, product tips, and communications. From customized e-mail campaigns to customized product suggestions, these tailored studies create a deeper reference to your audience, boosting purchaser loyalty and repeat income." - Sarah Fletcher, CEO of Flower Delivery. 

2. Build trust through transparency

"I'm Jonathan Ayala, founder and CEO of Hudson Condos. One key tip on growing the e-commerce business is building trust through transparency. Just as our customers want clear, no-hidden-agenda information when it comes to property, so too will your buyers want honest product descriptions upfront, pricing, and a return policy.

When customers are confident in how you run your business, they're more likely to actually complete purchases and become repeat buyers. Building trust lays the bedrock for long-term growth." - Jonathan Ayala, Founder of Hudson Condos.

3. Leverage social media

"You should also leverage social media to build authentic relationships and engage your audience. Run contests and giveaways on platforms like Instagram and Facebook to increase brand awareness and drive traffic to your site. For example, a company I advised ran an Instagram contest giving away one of their products.

They gained over 2,000 new followers that month, and revenue from social media referrals spiked by 45%. Social media is a cost-effective way to spread brand awareness and gain new customers." - Hansjan Kamerling, Co-Founder of Adaptify AI.

4. Improve your customer experience

"One key strategy that has fueled my company's growth is consistently improving the customer experience. We regularly survey customers and monitor reviews to optimize our website and offers based on direct feedback. 

For example, customers told us our shipping was too slow, so we upgraded our operations to offer next-day delivery. This led to a 15% increase in repeat customers.  

We also invested in high-quality product images and videos to improve the visual experience. Since adding these visuals, our average order value has jumped over 20%. Customers feel more confident buying when they can see vivid product details." - Chase Chappell, Founder of Sirge.

5. Optimize your checkout process

"Simplify your checkout process. The easier it is to buy from you, the more sales you'll get. We recently revamped our entire checkout flow based on usability studies.

We reduced the number of steps, made payment options and shipping selections more prominent, and added progress indicators so customers know where they are in the process. 

Conversions have increased over 10% since simplifying the checkout. An optimized buying experience keeps customers engaged all the way to the end." - Brett Henrichsen, Founder of Poster Print Shop.

6. Optimize your website for mobile users

“With over 50% of web traffic coming from mobile devices, ensuring your ecommerce site is mobile-friendly is crucial. A responsive design not only offers a seamless user experience but also improves your site's SEO ranking. Make sure navigation is intuitive, load times are swift, and images are optimized for smaller screens.” - Sophia Rowe, Co-Founder of Vivipins.

7. Consider 3D visualizations

"As the CEO of Studio57, I can confidently say that the visual presentation of products on an e-commerce site directly impacts business performance. For instance, we've worked with furniture manufacturers who commissioned us to create product renders for sofas, chairs, and more. 

These visualizations became a key driver in boosting the site's conversion rates by offering customers a clear and realistic representation of the products.

This level of interactivity, such as configurators that allow users to change the color or texture of a sofa, provides a personalized shopping experience, giving the business a competitive edge. In the world of e-commerce, high-quality 3D visualization is more than just an attractive image. It's a powerful tool for driving sales and increasing customer engagement." - Aliaksandr Kasperovich, Founder of Studio57.

8. Focus on sustainability

"As the founder of an eco-friendly stationery company, I've found that focusing on sustainability leads to business growth. We only use recycled paper and biodegradable materials and offset our carbon footprint, which resonates with environmentally-conscious customers.

For example, we started donating a portion of the proceeds to environmental nonprofits. This led to a partnership with a major national park, where we now sell co-branded note cards. Sales of those cards increased over 40% in the first month, and the national recognition introduced our brand to new audiences.

Providing an ethical, eco-friendly product at an affordable price point is key. Customers want to support sustainable brands, so we keep costs low by using recycled and upcycled materials and efficient production methods. Lower prices mean customers buy more and recommend us to friends. Our devotion to sustainability and community creates loyal customers and word-of-mouth growth." - Eric Koenig, Founder of Twigs Paper.

9. Leverage AI

"Whether through personalized product recommendations or predictive customer service, AI can help you deliver tailored experiences that drive engagement and sales. At Docus, integrating AI allowed us to streamline processes and offer more customized solutions, a strategy e-commerce businesses can adopt to scale while maintaining a user-centric approach." - Gevorg Nazaryan, CEO of Docus.

10. Build micro-communities

"For me, one of the most effective yet often overlooked strategies to grow an e-commerce business is to build micro-communities around your products.

It's not enough to simply sell; you need to create a sense of belonging. In my experience, fostering a tight-knit community of customers who are passionate about your brand can drive organic growth, amplify word-of-mouth marketing, and increase customer loyalty.

This can be as simple as creating a dedicated social media group where customers share tips and experiences or even hosting live events tailored to your niche audience. When people feel like they're part of something larger, they don't just buy—they advocate for your brand." - Stephen Greet, CEO & Co-Founder of BeamJobs.

11. Invest in customer-centricity

"One important tip for growing an e-commerce business is investing in customer-centric personalization.

This refers to personalization of the shopping experience, considering preference, purchase history, and browsing behavior. In this respect, personalized product recommendations and promotions targeted at customers allow a business to relate more closely with its customers, hence ensuring loyalty, besides improving sales.

When customers believe the shopping experience is for them alone, they are going to return and tell their friends." - Samuel Davis, CEO of London Gardeners.

12. Enhance product pages

"Enhancing product pages is an excellent way to grow an e-commerce business because it directly impacts customer confidence and satisfaction.

Clear and detailed product descriptions, high-quality images, and relevant information help customers make informed decisions, reducing hesitation and increasing the likelihood of a purchase.

Adding customer reviews and showcasing the benefits of products can build trust and credibility. By improving the overall quality and presentation of product pages, businesses can create a more engaging and persuasive shopping experience, which often leads to higher conversion rates and increased sales." - Tiago Pita, Brand and E-Commerce Director at Whole Food Earth.

Protect your business with Trademarkia

In the competitive world of e-commerce, protecting your brand is as crucial as growing it. 

Trademarkia offers a straightforward, efficient way to safeguard your intellectual property and register your online store, ensuring your business remains unique and protected from potential infringements.

With Trademarkia, you can easily navigate the complexities of trademark registration, copyright applications, and even patent filings.

By securing your brand's assets, you not only prevent others from capitalizing on your hard work but also build trust with your customers, reinforcing your brand's credibility and reputation.

Let Trademarkia be your partner in protecting your business, so you can focus on what you do best: growing and innovating.