A New Treat for Pets? What PetSmart’s “Dreamy” Trademark Might Mean for Furry Friends

Over time, people have become creative with how they relax after a long day. Some like going out for a drink, while others enjoy a soothing cup of chamomile tea. The list is endless. But how about your furry friend? PetSmart’s latest move shows they’re thinking about pet well-being too. Could they be tapping into the trend of relaxation for pets?

The trademark filing: PetSmart expands their Dreamy collection

Early this year, PetSmart filed a trademark application to extend their Dreamy collection. The existing collection only includes rawhide chews for dogs, but the new addition will feature edible chews for animals, pet food, and pet treats. This filing covers these new products, and although it is still waiting for approval from the U.S. Patent and Trademark Office (USPTO), it fits well with what the brand already offers.

Following its 2024 commitment, this filing reflects PetSmart’s pledge to test and implement new initiatives, technologies, processes, and systems that align with the growing needs of pet owners. There are no official announcements yet about the new products under this collection. However, their history of innovation and this trademark hint at a future where pet wellness goes beyond nutrition, possibly incorporating relaxation elements into everyday pet care. Could this be the start of wellness-driven pet food that helps dogs and cats feel their best inside and out?

PetSmart’s history of innovation

If history is any indication, PetSmart has always been a leader in new ideas. Last summer, they launched a line of outdoor products so furry besties could join their owners on adventures. In the past, they also expanded their offerings to include high-quality natural foods. Filing this trademark under the natural agricultural products category shows they are committed to healthy, organic meals that meet the demand for health and wellness.

The name Dreamy suggests this expansion might include calming treats. It could also hint at luxurious, top-tier meals that match pet owners’ lifestyles. And since Dreamy is often linked with sleep, maybe bedtime-friendly treats are on the way. Either way, it won’t be long before PetSmart lets the cat out of the bag.

An exciting shift in pet care?

As the Dreamy trademark filing sparks more talk about what’s coming next, one thing is clear, the pet market is booming, and PetSmart is ready to step up. No matter what happens, expanding their Dreamy collection could mark a fresh era in how the brand cares for pets.