From Bankruptcy to Breakthrough: The Bed Bath & Beyond Trademark Filing by Beyond Inc.

For decades, Bed, Bath and Beyond was the go-to store for home decor, furniture, and unique finds for every room of the house. Their iconic discounts made shopping even more enjoyable, as people could score great pieces at a good price. That's why, when the retailer shut down due to bankruptcy, shoppers really felt the loss.

But this beloved part of home shopping may not be gone forever, as some stores are simply too legendary to close for good. You might be wondering, how is this possible? Well, Beyond Inc. is taking steps to ensure that Bed, Bath and Beyond’s legacy lives on.

The trademark filing

In early 2025, Beyond Inc. filed a trademark application under Bed, Bath and Beyond. Although the filing is still pending and awaiting approval, it signals the comeback of this iconic home retailer. The filing was made under several categories, such as:

• Houseware and glass products
• Furniture products
• Floor covering products
• Clothing products
• Fabrics

These categories indicate that the product offerings will remain similar to what the retailer offered before, keeping its original identity intact.

The collapse and comeback of Bed Bath and Beyond

Bed Bath and Beyond was a trusted companion for home goods shopping. Millions of shoppers enjoyed the thrill of getting lost in endless aisles in search of the perfect find. That all changed when the retailer shut down in 2023 following bankruptcy, a collapse triggered by marketing challenges and financial miscalculations.

Fast forward to 2025, and Beyond Inc. (formerly known as Overstock) is breathing new life into the once-treasured store. Through a partnership with Kirkland’s Home, the brand is set to reintroduce physical stores later this year. The plan includes opening up to five smaller-format "neighborhood" stores, each up to 15,000 square feet. Specific opening dates and locations have not yet been publicly disclosed, but this trademark filing confirms the revival of retail and online operations featuring a wide variety of home goods.

Nostalgia meets innovation

The return of Bed, Bath and Beyond signals an exciting era that reconnects longtime customers and attracts a whole new market, all while staying true to its roots. This move has raised hope and excitement among shoppers as they watch for the next steps in the revival. What will the comeback look like? Only time will tell.

One thing remains clear, this daring step marks a fresh beginning that blends history with modern creativity, paving the way for a bright future ahead.