on 21 Jul 2020
Last Applicant/ Owned by
Richmond VIC 3121
AU
Serial Number
79263251 filed on 28th May 2019
Registration Number
6104118 registered on 21st Jul 2020
Correspondent Address
Heather E. Balmat
Filing Basis
No Filing Basis
Disclaimer
NO DATA
The mark consists of the wording "MECCA MAX" featured in stylized font below two "Ms" with the "M" on the left being filled with stylized lines and the "M" on the right featured on its side. Cosmetics, non-medicated toiletry preparations and personal care products, namely, lotions, gels, body and hair butters, cosmetic, facial, exfoliant, cleansing and hydrating non-medicated skin treatment and cRead More
Cosmetics, non-medicated toiletry preparations and personal care products, namely, lotions, gels, body and hair butters, cosmetic, facial, exfoliant, cleansing and hydrating non-medicated skin treatment and cosmetics creams, shaving, after-shave, lip, face, body and hair balms, face, hand, body and skin moisturizers, face, body, hair, makeup and cosmetic oils, waxes, namely, paraffin wax for cosmetic purposes, wax for removing body hair, hair styling fixative in the nature of wax, depilatory wax, hair wax, moustache wax, and massage wax, body, facial, after-sun, and after-shave emulsions, bath and body foams, non-medicated soaps, facial, skin, body, hair and makeup brush cleansers, washes, astringents for cosmetic and skin care purposes, soaking treatments, namely, non-medicated body soaks, non-medicated cosmetics soaks, and non-medicated foot soaks, shampoos, body and hair conditioners, fragrances, solid perfumes, home fragrances, perfume oils, non-medicated hair treatment preparations for cosmetic purposes, namely, ingrown hair treatments, hair straightening preparations, sunscreen preparations, self-tanning preparations, non-medicated skin care preparations, namely, facial and body mists, body, facial, skin, and hair masks, body firming treatments, namely, firming, exfoliating and non-medicated skin treatment lotions, facial, hand, body, and foot scrubs, exfoliant creams, non-medicated herbal body care products, namely, salves, depilatory preparations, non-medicated skin care preparations, non-medicated blemish treatments in the nature of creams, lotions, and topical gels for cosmetic purposes, personal deodorants, wipes impregnated with a cleansing preparation, wipes impregnated with a facial skin cleanser, face tint creams, moisturizers and sunscreen preparations, facial cosmetics in the nature of lotion and cream containing sunscreen, foundations, namely, airbrush foundations, skin bronzing gels, facial and body shimmer powders, creams, lotions and mists, cheek creams, lip exfoliation creams, non-medicated lip care preparations, lip cream, eyelash primers, eyebrow waxes, eyebrow gels, facial cleansers, facial cleansing oils, blushes, cheek gels, facial oils, body glosses, namely, body gloss moisturizers, creams, and mists, body oils, body tints, bath oils, non-medicated liquid soap, non-medicated liquid soap hand cleansers, exfoliating cloths, cosmetic facial blotting papers, pre-moistened cosmetic facial towelettes, makeup brush cleaners, non-medicated treatments for the hands, feet, face, hair and body; nail polishes; nail varnishes; nail care preparations, namely, cuticle creams, oils, nail polish removers; cosmetic preparations including make-up primers, foundations, tinted skin moisturizers, loose face and body powders, pressed face and body powders, bronzers, luminizers in the nature of cheek blush and face and body highlighter creams applied to the skin, blushes, lip balms, lipsticks, lip glosses, lip liners, non-medicated lip plumping preparations, eye shadows, eyeliners, mascaras, false eyelashes, eyebrow liners, facial makeup removers, cosmetic preparations, namely, body glosses and body tints, makeup removers, cleaner for cosmetic brushes; non-medicated cosmetic preparations for the shower and bath, namely, body wash, talcum powder, bath milk, bath powders and bath salts; cosmetic facial blotting papers
Retail store services, mail order services, and online retail store services featuring cosmetics, toiletries and personal care products, namely, lotions, gels, butters, creams, balms, soaking treatments, scrubs, exfoliating and other treatments for the hands, feet, face and body, nail polishes, nail varnishes, nail care preparations including cuticle cream, cosmetic preparations for the skin, namely, body gloss, cosmetic preparations for the shower and bath, namely, body wash, bath milk and bath salts not for medicinal purposes, make-up preparations cosmetic preparations, cosmetic accessories, namely, brushes and eyelash curlers, hair care products, hair straighteners, perfumes, perfumery products, soaps, dentifrices, candles, bags, namely, bags for toiletries, cosmetics, cosmetic accessories and personal care products; business administration, organization, management, operation and supervision services in relation to the distribution of supply of benefits in connection with loyalty and incentive programs to promote the sale of cosmetics and beauty products; business administration of loyalty or frequent flyer programs involving discounts, bonuses or incentives; retail department store services; direct mail advertising, email and mobile marketing services; marketing and promotional services; promotion of cosmetics products and services; providing business incentive schemes and loyalty program consultancy to promote the sale of cosmetics and beauty products, market research and studies in the field of cosmetics; advertising and promotional services on behalf of others; promotional services, namely, promoting the goods and services of others through online entertainment, online education, and social media and sharing of multimedia content via the internet and other communications networks; demonstration of goods; developing and providing marketing programs for advertisers, marketers, and content providers; providing an online advertising directory information service where advertisers, marketers, and content providers can reach, engage, and interact with online users for the purposes of promotion or advertising; business consulting services, namely, providing assistance in developing incentive schemes and loyalty program; management and assistance of business incentive schemes, and loyalty programs and loyalty subscriber databases to promote the sale of cosmetics and beauty products; arranging subscriptions to music, video, and audiovisual content transmitting, streaming, and downloading services for others; arranging music, video, and audiovisual content subscriptions for others; sales promotion for others and advertising in relation to the promotion and selling of cosmetics, perfumery and toiletries; makeup application demonstrations for business marketing and promotion purposes; business administration, organization, management, operation and supervision of consumer loyalty programs, loyalty schemes, loyalty reward programs and customer loyalty reward programs; personnel account management services; business accounts management; advertising and marketing of goods and services via retail stores and catalogues and advertising and marketing of goods and services via the internet, internet applications, social media networks and email and mobile marketing; retailing services, namely, online retail store services featuring cosmetics and beauty products
Provision of beauty care including body care, skin care, hair care, personal care, nail care; beauty care advisory services relating to cosmetics, toiletries, personal care products, skin care, hair care products, perfumes, perfumery, nail polishes, nail varnishes, nail preparation, hair blow-drying, facials, bridal makeup applications; beauty salon services, namely, manicures, pedicures, facials, makeup applications, skin diagnoses and body treatments; beauty consultation services in the selection and use of fragrances; beauty salon services; beauty salons; beauty advisory services and beauty consultancy provided in person at premises and via the internet, social media channels, telephone call, email, mobile application and text message
No 79263251
No Service Mark
No 01321
No
No
No
No
No
No
No
No
The mark consists of the wording "MECCA MAX" featured in stylized font below two "Ms" with the "M" on the left being filled with stylized lines and the "M" on the right featured on its side.
| Status Date | Action Taken |
|---|---|
| 28th Nov 2020 | FINAL DECISION TRANSACTION PROCESSED BY IB |
| 11th Nov 2020 | FINAL DISPOSITION NOTICE SENT TO IB |
| 11th Nov 2020 | FINAL DISPOSITION PROCESSED |
| 21st Oct 2020 | FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB |
| 21st Jul 2020 | REGISTERED-PRINCIPAL REGISTER |
| 05th May 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| 05th May 2020 | PUBLISHED FOR OPPOSITION |
| 15th Apr 2020 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| 26th Mar 2020 | ASSIGNED TO LIE |
| 20th Mar 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |
