Frequently Asked Questions

Yes, if it satisfies specific criteria. A slogan can become a trademark if it’s distinctive, original, and uniquely associated with your brand and sets it apart from competitors. Generic or commonly used phrases don’t qualify.

The slogan should go beyond merely describing your product or service.

For example, a slogan like "Fresh Coffee" is too generic, but McDonald’s "I’m Lovin’ It" qualifies because it’s distinctive and strongly associated with the brand.

Key requirements for trademarking a slogan

Originality: The slogan should be original and not some common phrase.

Uniqueness: It should be unique enough to be recognizable as a specific identifier of your brand.

Use in commerce: The slogan must be used on product packaging, advertisement, or other branding material.